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Wally Olins: The Brand Handbook Hardcover – 2 Jun 2008

4.3 out of 5 stars 15 customer reviews

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Frequently Bought Together

  • Wally Olins: The Brand Handbook
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  • Wally Olins. Brand New.: The Shape of Brands to Come
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  • Designing Brand Identity: An Essential Guide for the Whole Branding Team
Total price: £50.92
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Product details

  • Hardcover: 112 pages
  • Publisher: Thames and Hudson Ltd; 01 edition (2 Jun. 2008)
  • Language: English
  • ISBN-10: 0500514089
  • ISBN-13: 978-0500514085
  • Product Dimensions: 16.8 x 21.9 cm
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Bestsellers Rank: 144,419 in Books (See Top 100 in Books)

Product Description

Review

'Provides insights that books many times its length fail to provide' --Professional Manager

'A genuinely compelling history of branding'
--Rod Liddle, The Sunday Times

'Anyone wanting to create a brand of their own business should spend time with this book'
--Print Business


Customer Reviews

4.3 out of 5 stars
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Top Customer Reviews

Format: Hardcover
Firstly this is not a big book. It is compact an rather 'espresso' on approach. But like a good espresso it is full of flavour and taste.

Beautifully illustrated and full of well-known examples, Wall Olins takes you through the key aspects of branding; each with plenty of examples.

In the 110 pages Wally talks about:

* What branding is about
* Making brands work
* Belief in branding

Each of the above is divided into a number of sub-sections which walk you through the issues and decisions associated with branding.

For me this book was an excellent reminder of why organisations work so hard to build and defend their brands. Not only does Wally tell us what's important, he also poses numerous questions for us to answer, each of which help us make decisions about brands.

If you are about to embark on a branding exercise or need to study branding or (like me) are just interested in brands then I would recommend this book as a great journey and insight into the brands we see each day.
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Format: Hardcover
Easy to read, inexpensive and just spot on. I read this book very quickly and have to say that it's no nonsense approach in demystifying what a brand is well worth a read. It now lives on my desk as an essential part of my library.
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Format: Hardcover Verified Purchase
Great Book with a lots of insides about Brand, or Brands and how they develop until these days.
Perfect for people who work with brands - such as designers and marketeers. And maybe even to someone who is creating they're own brand. It doesn't matter how small or big the brand it is, the principles applied to brands are the same, or can be the same.
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Format: Hardcover
I found the content of the book to be very poor, basic and superficial. The author simply touches upon the very basic of branding theory while he mentions nothing about the creative part of it. And suspiciously enough, he repeatedly stresses how important it is to hire consultants "to do the job".
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Format: Hardcover Verified Purchase
This is a great book, I bought this as I was writing an article and wanted another perspective on the matter, its a refreshingly honest view on the world of brand!

A must buy for any designer!
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By kati on 13 Mar. 2011
Format: Hardcover
Very good book, nicely designed & easy to read.
Definitely recommended for those interested in branding or advertising.
And not only, this book is just interesting to read.
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Format: Hardcover
The Hanbook to have in your office to consult in any time. It will help you to stay in the wrigh track in branding proces.
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Format: Hardcover Verified Purchase
A great read for anyone interested in brands and branding. The book is easy to read and understand, with lots of pictures to help illustrate the text.
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