- Hardcover: 112 pages
- Publisher: Thames and Hudson Ltd; 01 edition (2 Jun. 2008)
- Language: English
- ISBN-10: 0500514089
- ISBN-13: 978-0500514085
- Product Dimensions: 16.8 x 21.9 cm
- Average Customer Review: 4.3 out of 5 stars See all reviews (15 customer reviews)
- Amazon Bestsellers Rank: 144,419 in Books (See Top 100 in Books)
Wally Olins: The Brand Handbook Hardcover – 2 Jun 2008
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'Provides insights that books many times its length fail to provide' --Professional Manager
'A genuinely compelling history of branding'
--Rod Liddle, The Sunday Times
'Anyone wanting to create a brand of their own business should spend time with this book'
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Top Customer Reviews
Beautifully illustrated and full of well-known examples, Wall Olins takes you through the key aspects of branding; each with plenty of examples.
In the 110 pages Wally talks about:
* What branding is about
* Making brands work
* Belief in branding
Each of the above is divided into a number of sub-sections which walk you through the issues and decisions associated with branding.
For me this book was an excellent reminder of why organisations work so hard to build and defend their brands. Not only does Wally tell us what's important, he also poses numerous questions for us to answer, each of which help us make decisions about brands.
If you are about to embark on a branding exercise or need to study branding or (like me) are just interested in brands then I would recommend this book as a great journey and insight into the brands we see each day.
Perfect for people who work with brands - such as designers and marketeers. And maybe even to someone who is creating they're own brand. It doesn't matter how small or big the brand it is, the principles applied to brands are the same, or can be the same.
A must buy for any designer!
Definitely recommended for those interested in branding or advertising.
And not only, this book is just interesting to read.
Most Recent Customer Reviews
I love Wally Olins work so I really liked the book, recommend to every aspiring designer, marketing or advertising personPublished 1 month ago by Martina S.
Excellent book, really helped me with my graphics course. However, does lack examples of his brands which was what I was hoping for.Published on 15 Feb. 2013 by Brad
It seems to be a little basic, but I'm enjoying, but I'm just in the beggining, so, lets see what comes next! :)Published on 19 Oct. 2011 by Eduardo Maruxo