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Visual Merchandising Second Edition by [Tony Morgan]

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Visual Merchandising Second Edition 2nd Revised edition, Kindle Edition

by
Tony Morgan (Author)
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Tony Morgan (Author) Format: Kindle Edition
4.6 out of 5 stars 39 ratings
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Kindle Edition
£3.99
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Paperback
£5.61
£32.74 £3.09
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  1. Edition
    2nd Revised edition
  2. Publisher
    Laurence King Publishing
  3. Publication date
    24 Oct. 2011
  4. Language
    English
  5. File size
    22544 KB
  6. See all details
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  1. Window Display: New Visual Merchandising
    Tony Morgan
    4.4 out of 5 stars 26
    Kindle Edition
    £3.99
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Product description

From the Inside Flap

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. This new edition contains new case studies and updated images. Presented through colour photographs, diagrams of floor layouts and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area. --This text refers to the paperback edition.

From the Author

Tony Morgan teaches Visual Merchandising at the London College of Fashion and also at Philip Green’s Arcadia Fashion Academy. He worked as Head of Visual Merchandising at Selfridges for 18 years, where he travelled the world examining their different store concepts. He is the author of Window Display: New Visual Merchandising. --This text refers to the paperback edition.
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Product details

  • ASIN ‏ : ‎ B00KS1QND4
  • Publisher ‏ : ‎ Laurence King Publishing; 2nd Revised edition (24 Oct. 2011)
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 22544 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Not Enabled
  • Print length ‏ : ‎ 208 pages
  • Customer reviews:
    4.6 out of 5 stars 39 ratings

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    Customer reviews

    4.6 out of 5 stars
    4.6 out of 5
    39 global ratings
    5 star
    		75%
    4 star
    		17%
    3 star 0% (0%) 0%
    2 star
    		8%
    1 star 0% (0%) 0%
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    Top reviews from United Kingdom

    Busybee33
    5.0 out of 5 stars Beautiful books which I would definitely recommend
    Reviewed in the United Kingdom on 8 December 2013
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    Fionán Whyte
    5.0 out of 5 stars The definitive Visual Mechandising guide!
    Reviewed in the United Kingdom on 8 March 2014
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    lili
    4.0 out of 5 stars Cool
    Reviewed in the United Kingdom on 27 August 2018
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    4.0 out of 5 stars Good to read for retailers
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    5.0 out of 5 stars AMAZING BOOK!!!
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    5.0 out of 5 stars Five Stars
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