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Viral Marketing: The Science of Sharing [Paperback]

Karen Nelson-Field
4.4 out of 5 stars  See all reviews (9 customer reviews)
RRP: £16.99
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Table of Contents

  • <b>1. It's an Epidemic</b>
  • <b>2. When Laws are not Laws</b>
  • <b>3. Emotions and Sharing</b>
  • <b>4. Not all Fart Jokes are Funny</b>
  • <b>5. Brand Prominence and Sharing</b>
  • <b>6. Reach [still] Reigns</b>
  • <b>7. The Payoff</b>
  • <b>8. The Social Opportunity</b>
  • <b>9. Last Drinks</b>
  • <b>10. Arousal Testing Research Method Explained - For Interested Readers</b>

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