• RRP: £16.99
  • You Save: £2.38 (14%)
FREE Delivery in the UK.
Only 7 left in stock (more on the way).
Dispatched from and sold by Amazon. Gift-wrap available.
Viral Marketing: The Scie... has been added to your Basket
+ £2.80 delivery
Used: Very Good | Details
Condition: Used: Very Good
Comment: Expedited shipping available on this book. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Viral Marketing: The Science of Sharing Paperback – 3 Oct 2013

4.2 out of 5 stars 9 customer reviews

See all formats and editions Hide other formats and editions
Amazon Price
New from Used from
Paperback
£14.61
£12.99 £6.29
Note: This item is eligible for click and collect. Details
Pick up your parcel at a time and place that suits you.
  • Choose from over 13,000 locations across the UK
  • Prime members get unlimited deliveries at no additional cost
How to order to an Amazon Pickup Location?
  1. Find your preferred location and add it to your address book
  2. Dispatch to this address when you check out
Learn more
click to open popover


Frequently bought together

  • Viral Marketing: The Science of Sharing
  • +
  • How Brands Grow: What Marketers Don't Know
Total price: £34.60
Buy the selected items together

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter your mobile phone number.



Only on Amazon: One product for every need Only on Amazon: New Releases


Product details

  • Paperback: 128 pages
  • Publisher: OUP Australia & New Zealand (3 Oct. 2013)
  • Language: English
  • ISBN-10: 0195527984
  • ISBN-13: 978-0195527988
  • Product Dimensions: 22.6 x 1.3 x 15.2 cm
  • Average Customer Review: 4.2 out of 5 stars 9 customer reviews
  • Amazon Bestsellers Rank: 431,123 in Books (See Top 100 in Books)
  • Would you like to tell us about a lower price?
    If you are a seller for this product, would you like to suggest updates through seller support?

  • See Complete Table of Contents

Product description

About the Author

Karen Nelson-Field is a Senior Research Associate with the Ehrenberg-Bass Institute at the University of South Australia. Her current research focuses on whether existing empirical generalisations in advertising and buyer behavior hold in the new media context. Her research into social media marketing, content marketing and video sharing have been internationally recognised both in industry and academic forums while her (sometimes controversial) findings regularly spark global discussion amongst practitioners.


9 customer reviews

4.2 out of 5 stars

Review this product

Share your thoughts with other customers

Showing 1-4 of 9 reviews

HALL OF FAMETOP 500 REVIEWERVINE VOICE
28 May 2014
Format: PaperbackVine Customer Review of Free Product( What's this? )
One person found this helpful
Comment Report abuse
TOP 500 REVIEWER
14 May 2014
Format: PaperbackVine Customer Review of Free Product( What's this? )
VINE VOICE
30 April 2014
Format: PaperbackVine Customer Review of Free Product( What's this? )
VINE VOICE
14 May 2014
Format: PaperbackVine Customer Review of Free Product( What's this? )

Would you like to see more reviews about this item?

Where's My Stuff?

Delivery and Returns

Need Help?