- Paperback: 272 pages
- Publisher: Vermilion; 1 edition (3 May 2012)
- Language: English
- ISBN-10: 0091947561
- ISBN-13: 978-0091947569
- Product Dimensions: 15.2 x 2 x 21.6 cm
- Average Customer Review: 4.3 out of 5 stars See all reviews (47 customer reviews)
- Amazon Bestsellers Rank: 76,211 in Books (See Top 100 in Books)
Velocity: The Seven New Laws for a World Gone Digital Paperback – 3 May 2012
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"There's no waste, no flowery prose - only an intelligent flow of insights, advice, stories and illumination ... I defy you to read it without a highlighter pen in your hand."--Contagious magazine
"A blueprint for winning"--Forbes
"A refreshing and thought-provoking title written by two leading digital innovators"--Irish Times
"When it comes to innovation, Ajaz Ahmed, founder of agency AKQA, and Stefan Olander, vice-president of digital sport at Nike, wrote the book."--FT magazine
A highly perceptive manifesto for entrepreneurs, leaders and managers from the Vice President of Digital Sport at Nike and the founder of legendary innovation agency AKQA. With an exclusive introduction by Sir Richard Branson.See all Product Description
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Top Customer Reviews
Granted they pose their seven new laws for a world gone digital, which are interesting. Here they are:
1. A smith & Wesson beats four aces
Evolve immediately, entitlement kills
2. Its easier done than said.
Get going, then get better.
3 The best advertising isn't advertising
Make meaningful connections.
(Instead of interrupting people, try and serve them and make them feel something)
4. Convenient is the enemy of right
Never have anything to apologise for. Obsess over important details, and edit ferociously.
5. Respect human nature.
Make yourself proud by making peoples lives easier, richer and more fun. Don't just give people choice, help them choose.
6. No good joke survives a committee of six
Have the balls to make the calls
7. Have a purpose larger than yourself
Do the right thing: always play from the heart. Let your imagination and curiosity power progress.
There you go, you no longer need buy the book, because the other 246pp are mostly anecdote and "I told you so's".
Such a disappointment. These two guys must be on the top of their game, you don't own one of the worlds most successful digital agencies and a VP at Nike without understanding business, but they don;t really share any of it with us here.
You could argue this is more of an inspirational tome, perhaps i'll give it that, but 21 people so far on Amazon give it 5 stars. They must all be employees at Nike or AKQA. Or perhaps haven't read any Gladwell?
Sorry this book did nothing for me except frustrate at its lack of REAL content. I bought it to learn, instead I felt like I was simply sat next to them in a bar listening to them congratulate each other.
Well I can tell you that both statements are false!
This book is shockingly full of platitudes and its very format (a dialogue) even contradicts one of their "laws": Convenient is the enemy of right. It's like, they've wondered how they could make money quickly out of their celebrity while asserting their status in front of gullible readers so they've recorded themselves talking at lunch and the result is repetition of 2 or 3 core (and ho so obvious) ideas throughout 250 pages that should have been only the draft of their book but they didn't bother making something better out of it. Well the lack of content would have been a problem anyway...
Additionally, the whole book feels like a huge ad for them and their friends: they spend their time congratulating themselves and gloating on how good they are while stating common sense statements (well at least common sense for those who know how to treat a customer right...) about what makes success.
It looks like a marketing brochure on AKQA and their customers... and a bad one at that.
My only reaction was that I don't want to buy any Nike shoes again in my life!!!
I've lost 3h of my life and £12 (I bought it before it was at 7...).
Most Recent Customer Reviews
Worth the read. The summary sections provide enough info but for a more in depth analysis read the book. RPublished 10 months ago by rich11c
Don't bother - this book entirely consists of two people farting on about how clever they are.Published 14 months ago by Amazon Customer
I just couldn't get to the like this book. I tried to read it a few times but there was no connection.Published 16 months ago by B. A. Howard
A light conversational book full of gems from two intelligent and experienced men. If you are passionate about Product and about serving customers this will not take more than two... Read morePublished on 23 Oct. 2014 by Mariana Guimaraes e Matos Gil da Silva
Thought provoking and highly relevant. Many ideas of how to cope and, indeed thrive in an ever-changing and competitive business world.Published on 5 Dec. 2013 by Amazon Customer
Framing a book as a conversation may be new, but perhaps there's a reason people haven't done that: it doesn't work very well! Read morePublished on 25 July 2013 by Jonathan Stirling
A very Interesting insight in to the digital world as experienced by one of its true champions. Definitely worth a read.Published on 9 May 2013 by G. Nicoll
I liked the style this book was presented in, very informative and interesting, a good read for anyone in businessPublished on 13 Feb. 2013 by Rich McKeating
Practical values to learn and apply, based on real life business examples and experiences. A very good book to read and share with peoplePublished on 30 Jan. 2013 by fierceyeo
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