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Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value Hardcover – 1 Oct 2011

4.6 out of 5 stars 5 customer reviews

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Frequently bought together

  • Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value
  • +
  • Pricing for Profit: How to Develop a Powerful Pricing Strategy for Your Business
  • +
  • Confessions of the Pricing Man: How Price Affects Everything
Total price: £66.98
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Product details

  • Hardcover: 288 pages
  • Publisher: McGraw-Hill Professional (1 Oct. 2011)
  • Language: English
  • ISBN-10: 0071761683
  • ISBN-13: 978-0071761680
  • Product Dimensions: 16 x 2.3 x 23.6 cm
  • Average Customer Review: 4.6 out of 5 stars 5 customer reviews
  • Amazon Bestsellers Rank: 171,260 in Books (See Top 100 in Books)
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Product description

About the Author

Harry Macdivitt served as marketing director in a leading electronic controls company, with specific responsibility for strategic management, new product marketing, and development for U.K. and international markets (United States, Russia). He has run training programs for corporations in the United Kingdom, European Community, North America, and China and works regularly with growth-oriented small- and medium-sized businesses.
Mike Wilkinson works worldwide with clients across a diverse range of industries and business sectors focusing on value and value selling. He has worked in a wide range of senior sales positions and has experience of fast-moving consumer goods as well as business-to-business sales.



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