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VT2010 marketing

Maria Paulsen "MPbooks"
 
Competitive Strategy: Techniques for Analyzing Industries and Competitors
Competitive Strategy: Techniques for Analyzing Industries and Competitors
"Competitive Strategies, 1998"
Competitive Strategy: Techniques for Analyzing Industries and Competitors
Competitive Strategy: Techniques for Analyzing Industries and Competitors
"Competitive Strategies: Techniques for analyzing 2004"
Marketing Management
Marketing Management
"Kotler, Marketing Management 12e"
On Competition (Harvard Business Review Book)
On Competition (Harvard Business Review Book)
"On Competition, Porter, Updated Edition, Harvard Business Press, 2008"