FREE Delivery in the UK.
In stock.
Dispatched from and sold by Amazon. Gift-wrap available.
User Is Always Right, The... has been added to your Basket
+ £2.80 UK delivery
Used: Good | Details
Condition: Used: Good
Comment: A good reading copy. May contain markings or be a withdrawn library copy. Expect delivery in 20 days.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 3 images

User Is Always Right, The: A Practical Guide to Creating and Using Personas for the Web (Voices That Matter) Paperback – 21 Aug 2006

4.8 out of 5 stars 4 customer reviews

See all 12 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition
Paperback
£43.99
£41.15 £33.19
Note: This item is eligible for click and collect. Details
Pick up your parcel at a time and place that suits you.
  • Choose from over 13,000 locations across the UK
  • Prime members get unlimited deliveries at no additional cost
How to order to an Amazon Pickup Location?
  1. Find your preferred location and add it to your address book
  2. Dispatch to this address when you check out
Learn more
click to open popover


Frequently bought together

  • User Is Always Right, The: A Practical Guide to Creating and Using Personas for the Web (Voices That Matter)
  • +
  • About Face: The Essentials of Interaction Design
  • +
  • Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter)
Total price: £89.55
Buy the selected items together

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter your mobile phone number.



Amazon Original Books on Sale
Browse a selection of over 160+ Kindle Books currently on sale from 99p. Learn more

Product details

  • Paperback: 312 pages
  • Publisher: New Riders; 1 edition (21 Aug. 2006)
  • Language: English
  • ISBN-10: 0321434536
  • ISBN-13: 978-0321434531
  • Product Dimensions: 15.2 x 2 x 22.6 cm
  • Average Customer Review: 4.8 out of 5 stars 4 customer reviews
  • Amazon Bestsellers Rank: 558,517 in Books (See Top 100 in Books)
  • Would you like to tell us about a lower price?
    If you are a seller for this product, would you like to suggest updates through seller support?

Product description

From the Back Cover

How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.

About the Author

Steve Mulder is principal consultant at Molecular, an Internet consulting firm in Boston, and an internationally known speaker recognized for his work with personas. He’s a user experience expert who practices what he preaches, with over ten years of experience in user research, information architecture, interaction design, and usability. Ziv Yaar is the vice president of Internet strategy at Molecular, where he has spent over ten years helping companies develop technology and business strategies and has been at the forefront of merging the power of marketing analytics with personas.



Customer reviews

Share your thoughts with other customers
See all 4 customer reviews

Top customer reviews

18 November 2015
Format: Paperback|Verified Purchase
Comment|Was this review helpful to you? Report abuse
1 March 2015
Format: Paperback|Verified Purchase
Comment|Was this review helpful to you? Report abuse
17 December 2015
Format: Paperback|Verified Purchase
Comment|Was this review helpful to you? Report abuse
7 December 2010
Format: Paperback
Comment|Was this review helpful to you? Report abuse

Most helpful customer reviews on Amazon.com

Amazon.com: 4.8 out of 5 stars 16 reviews
Life long learner
4.0 out of 5 starsGreat discussion on personas but lacks mapping it to segmentation
30 May 2014 - Published on Amazon.com
Verified Purchase
2 people found this helpful.
Mark M. Kaplan
5.0 out of 5 stars... triggers and attitudes is absolutely essential pre-work to designing useful experiences and products
23 September 2014 - Published on Amazon.com
Format: Paperback|Verified Purchase
One person found this helpful.
Suzanne Vainner
5.0 out of 5 starsGreat information!
12 April 2017 - Published on Amazon.com
Format: Paperback|Verified Purchase
Josh
5.0 out of 5 starsGood.
11 February 2016 - Published on Amazon.com
Verified Purchase
A. Bartlett-Bragg
5.0 out of 5 starsFive Stars
11 October 2015 - Published on Amazon.com
Verified Purchase

Where's My Stuff?

Delivery and Returns

Need Help?