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Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home Paperback – 1 Jun 2011

4.2 out of 5 stars 93 customer reviews

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  • Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home
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  • Predictably Irrational: The Hidden Forces That Shape Our Decisions
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  • Misbehaving: The Making of Behavioural Economics
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Product details

  • Paperback: 368 pages
  • Publisher: Harper; Reprint edition (1 Jun. 2011)
  • Language: English
  • ISBN-10: 0007354789
  • ISBN-13: 978-0007354788
  • Product Dimensions: 12.9 x 2.3 x 19.7 cm
  • Average Customer Review: 4.2 out of 5 stars 93 customer reviews
  • Amazon Bestsellers Rank: 180,473 in Books (See Top 100 in Books)
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Review

Praise for Predictably Irrational:

'For anyone interested in marketing – either as a practioner or victim – this is unmissable reading. If only more researchers could write like this, the world would be a better place.' Financial Times

About the Author

Dan Ariely is the James B. Duke Professor of Behavioral Economics at Duke University and the New York Times bestselling author of Predictably Irrational. Over the years, he has won numerous scientific awards and his work has been featured in leading scholarly journals in psychology, economics, neuroscience, medicine and business and in a variety of popular media outlets, including the New York Times, the Wall Street Journal, the Washington Post, the New Yorker, the Boston Globe, Scientific American and Science. He has appeared on CNN and CNBC and is a regular commentator on National Public Radio. He currently lives in Durham, North Carolina with his wife and two children.


93 customer reviews

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