Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

The Upside of Irrationality Hardcover – 27 May 2010

4.1 out of 5 stars 33 customer reviews

See all 25 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition
Hardcover, 27 May 2010
£30.00 £2.95
click to open popover

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter your mobile phone number.



Amazon Original Books on Sale
Browse a selection of over 160+ Kindle Books currently on sale from 99p. Learn more

Product details

  • Hardcover: 352 pages
  • Publisher: HarperCollins (27 May 2010)
  • Language: English
  • ISBN-10: 0007354762
  • ISBN-13: 978-0007354764
  • Product Dimensions: 15.9 x 3.4 x 24 cm
  • Average Customer Review: 4.1 out of 5 stars 33 customer reviews
  • Amazon Bestsellers Rank: 641,071 in Books (See Top 100 in Books)
  • Would you like to tell us about a lower price?
    If you are a seller for this product, would you like to suggest updates through seller support?

Product description

Review

Praise for Predictably Irrational:

'For anyone interested in marketing – either as a practioner or victim – this is unmissable reading. If only more researchers could write like this, the world would be a better place.' Financial Times

About the Author

Dan Ariely is the James B. Duke Professor of Behavioral Economics at Duke University and the New York Times bestselling author of Predictably Irrational. Over the years, he has won numerous scientific awards and his work has been featured in leading scholarly journals in psychology, economics, neuroscience, medicine and business and in a variety of popular media outlets, including the New York Times, the Wall Street Journal, the Washington Post, the New Yorker, the Boston Globe, Scientific American and Science. He has appeared on CNN and CNBC and is a regular commentator on National Public Radio. He currently lives in Durham, North Carolina with his wife and two children.



Related media


Customer reviews

Read reviews that mention

Top customer reviews

14 July 2016
Format: Paperback|Verified Purchase
review image
6 people found this helpful
|Comment|Report abuse
18 July 2016
Format: Paperback|Verified Purchase
One person found this helpful
|Comment|Report abuse
22 February 2015
Format: Kindle Edition|Verified Purchase
One person found this helpful
|Comment|Report abuse
17 November 2017
Format: Paperback|Verified Purchase
9 December 2013
Format: Kindle Edition|Verified Purchase
23 September 2017
Format: Paperback|Verified Purchase
One person found this helpful
|Comment|Report abuse
20 January 2016
Format: Kindle Edition|Verified Purchase
10 August 2017
Format: Kindle Edition|Verified Purchase
One person found this helpful
|Comment|Report abuse

Would you like to see more reviews about this item?

Where's My Stuff?

Delivery and Returns

Need Help?