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Unselling: The New Customer Experience Hardcover – 31 Oct 2014

4.0 out of 5 stars 1 customer review

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Frequently bought together

  • Unselling: The New Customer Experience
  • +
  • UnMarketing: Everything Has Changed and Nothing is Different
  • +
  • UnBranding: 100 Branding Lessons for the Age of Disruption
Total price: £59.97
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Product details

  • Hardcover: 240 pages
  • Publisher: John Wiley & Sons; 1 edition (31 Oct. 2014)
  • Language: English
  • ISBN-10: 1118943007
  • ISBN-13: 978-1118943007
  • Product Dimensions: 14.7 x 2.2 x 22.9 cm
  • Average Customer Review: 4.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: 905,157 in Books (See Top 100 in Books)
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Product description

Review

Through this book you ll learn the secrets of what really influences purchasers decisions by taking a wider view of the sales process (Talk Business, March 2015)

From the Inside Flap

UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We ve become blind to customer service, support, branding, experiences and even product quality. 60 percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop.

Unselling is about the big picture: creating repeat customers, not one–time buyers. Creating loyal clients that refer others, not faceless numbers. Becoming the go–to company for something, before they even need you.

You don t need social media, but you can be connecting with your clients socially. Your video doesn t have to be viral in front of a million people, just contagious in front of your specific market. Content, connection, engagement. It s time to separate from the pack of noise. It s time to UnSell.

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TOP 1000 REVIEWER
12 April 2016
Format: Kindle Edition
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Most helpful customer reviews on Amazon.com

Amazon.com: 4.4 out of 5 stars 23 reviews
Douglas N. Burdett
5.0 out of 5 starsWant more sales? Stop focusing on the purchase!
17 February 2016 - Published on Amazon.com
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One person found this helpful.
ericalynn
5.0 out of 5 starsLove this book... somehow they make the (what should be) obvious novel
27 February 2015 - Published on Amazon.com
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3 people found this helpful.
SKC
5.0 out of 5 starsFull of great insight. Really common sense but works because my ...
24 July 2016 - Published on Amazon.com
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One person found this helpful.
Mr Michael D Falconer
5.0 out of 5 starsThe pulse of our Customers and where we should be Aiming
6 October 2014 - Published on Amazon.com
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7 people found this helpful.
Piixel Pusher
5.0 out of 5 starsSpeak Oot, Write English
20 February 2016 - Published on Amazon.com
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