Bob Sehlinger, a Lowell Thomas Award winning journalist, is best known as the creator and producer of the Unofficial Guide series published by AdventureKEEN and sold worldwide.

He is credited with being the first to apply research techniques from the fields of operations research and statistics to travel guides. Among other projects, he was able to develop mathematical models that could save theme park patrons more than three hours of standing in queue in a single day.

Sehlinger and his research team (pictured) have had numerous adventures and developed some unusual methodologies. Here's a sampling from research for The Unofficial Guide to Walt Disney World:

"We've slept in every Disney resort multiple times and more than 80 Orlando-area properties. Only once did we wake up covered in bugs. (It was a non-Disney hotel.)"

"We test hotel room soundproofing using a sophisticated digital sound meter and a copy of The Who's Greatest Hits."

"The first time we did Orlando spa reviews, one of our researchers had an eyebrow burned off during a waxing that went horribly awry."

"We once logged more than 700 miles in one week on buses to test Disney's transportation system, and never left Disney property. The bus drivers got so used to us being on board that one forgot we were there and took us back to the bus garage when his shift ended."

"We test pillow fluffiness using a measurement process we invented. We intended to use a fake human head as part of the test, but worried about getting it through airport security. We settled on a gallon jug of water, which is about the same size and weight as an average adult's noggin."

"When we test counter-service restaurants, we order at least one of everything on the menu, and break up in to small teams to sample each thing. We've tried every counter-service food item in every American Disney theme park."

"Our crowd prediction models take in to account everything from the day of week and time of year, to the vacation schedules of the 50 largest school districts east of the Mississippi, to weather phenomena including temperature, rainfall, and humidity."

Bob Sehlinger is founder and co-owner of AdventureKEEN, an independing book publishing company specializing in travel, nature, and outdoor activities that includes Menasha Ridge Press, Wilderness Press, The Unofficial Guides, Clerisy Press, and Adventure Publications. The author of 27 books, Sehlinger is a past president of the Publishers Association of the South, and has served at the invitation of the U.S. State Department and the U.S. Information Service on educational missions for publishers in Hungary, Romania, and Russia.

Before becoming involved in writing and publishing, Sehlinger was CEO of SAGE, inc., a wilderness arts teaching and expeditional company that produced courses in kayaking, rock climbing, survival, and backpacking (among others) for high schools and universities in a seven-state area. During this period Sehlinger served as president of the Eastern Professional River Outfitters Association. Sehlinger makes his home in Birmingham, Alabama, where he continues to be an avid river runner and mountain biker.