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Unlocking The Enterpriser Inside! A Book Of Why, What And How! Hardcover – 23 May 2011

5.0 out of 5 stars 3 customer reviews

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Product details

  • Hardcover: 168 pages
  • Publisher: World Scientific Publishing Company (23 May 2011)
  • Language: English
  • ISBN-10: 981281874X
  • ISBN-13: 978-9812818744
  • Product Dimensions: 15.7 x 2 x 22.9 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 1,726,374 in Books (See Top 100 in Books)
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Product description

From the Inside Flap

This book is based on a highly successful joint project between the University of Cambridge and the Massachusetts Institute of Technology (MIT), under the auspices of the Cambridge-MIT Institute. The project brings together communities of highly diverse individuals to share and learn how to be enterprising. It has run 17 times with the positive outcomes of not only training more enterprising individuals, but also building capacity in universities.

The unique feature of this book is how it covers learning in enterprising skills, while at the same time builds capacity in such a way that the alumni themselves can take what they have learned for the benefit of others. Through this book, the authors intend to share what they have learnt and to transmit their passion for this program to others for personal development. Hopefully, others will then repeat this positive experience and make a difference to their respective institutions and communities.

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Format: Hardcover
I attended the European Entrepreneurship Colloquium in Cambridge (UK) in 2012 where one of the authors of the book (Shailendra Vyakarnam) was the lead facilitator. This book was part of the reading material and I have summarized my thoughts on the book here.

Comments:
1. The book acknowledges the lack of consensus of what entrepreneurship education is, or should be. This issue is emphasized throughout the book in chapter 1, chapter & 2, introduction of chapter 4). One might argue that this assertion undermines the very purpose of a book on entrepreneurship education but this open and honest attitude actually contributes to the credibility of its contents. The book cites a lot of indirect evidence that entrepreneurship education matters, e.g. the sections on impact measurement of programmes (chapter 7), testimonials of participants (chapter 8), opinions of seasoned entrepreneurs (chapter 1 & elsewhere).
2. The authors make a convincing case that entrepreneurship teaching should address two main areas: business knowledge and personal development (§5.2, §8.12). Viewing the latter as a key ingredient of entrepreneurship education has a big impact on the design of the precise educational offering as it should combine business know-how with aspects like self awareness and social skill building. This perspective on entrepreneurship education also explains why this book devotes substantial attention to the concept of self-efficacy as an indicator for impact measurement.
3. The book points out the lack of a clear link between the scholarly literature on entrepreneurship and the implications for entrepreneurship education (§2.5). This book contributes to filling that gap.
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Format: Hardcover
In 'Unlocking the Enterpriser Inside', Vyakarnam & Hartman deliver an engaging insight into the processes involved in entrepreneurial learning/education that is both academically and experientially grounded. Written in a highly accessible style, the book is an excellent resource for many including education professionals, students, and Enterprisers alumni to name a few. From centralising the importance and exploring the idea of entrepreneurship as a social movement through to understanding the process and the 'nuts 'n' bolts' of the Enterprisers programme, not to mention real case studies of just some of its successes, this text excellently captures some of the 'why, what and how' involved in entrepreneurial learning whilst demonstrating the 'Enterprisers' model's efficacy. Highly recommended!
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Format: Hardcover
I first came across this book when I attended the EEC in Cambridge. As someone heavily involved in enterprise education I found that this book confirmed a lot of my thoughts and experiences. It details, in the main, the enterprise models that Cambridge follows and links them up to reseach findings about entrepreneurs and the "entrepreneurial journey". If you are involved in any way in enterprise education it would be well worth your time reading this book.
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Most Helpful Customer Reviews on Amazon.com (beta) (May include reviews from Early Reviewer Rewards Program)

Amazon.com: 5.0 out of 5 stars 1 review
1 of 1 people found the following review helpful
5.0 out of 5 stars Great book if you want to help entrepreneurs 17 Dec. 2011
By Peter Tatischev - Published on Amazon.com
Format: Hardcover
Great book - I've been a returning customer for the Centre for Entrepreneurial Learning in Cambridge for several years, and reading the personal account of Shai and Neal on how the system works from the inside was a great experience!
I've been trying to creatively replicate a lot of things that CfEL is doing in my business and those are little things that make all their programmes so special - was great to get first-hand explanations on why are done the way they are. Some of the seemingly irrelevant details like playing music to the audience suddenly made much more sense in the grand scheme of things.

A great book of tools and techniques you might need if you want to help entrepreneurs succeed!
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