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Unlimited Selling Power: How to Master Hypnotic Selling Skills (Icon Editions) Paperback – 26 Jun 2003
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Provides salespeople with information on hypnotic techniques and how to use them in sales presentations and script books to win the customer's trust and make sales.
About the Author
Dr. Donald J. Moine is a well-known convetion speaker and sales psychologist who has taught sales hypnosis to over 200 of America's top sales "superstars." Dr. Moine also writes sales script books and sales trainign films for Fortune 500 companies. Dr. Donald Moine is President of the Association of Human Achievement in Rolling Hills Estates, California.
Dr. Kenneth Lloyd is an Organizational Development Consultant who runs his own management consulting firm in Sherman Oaks, California. He co-wrote an award winning film on communication, and he has a number of television scripts to his credit.
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Having worked in sales for several years, I had to buy this book to see if I could learn anything new. I was delighted with the content, which helped me to understand those times when I watched my friends perform seemingly impossible sales.
With utter astonishment, I've sometimes witnessed friends of mine closing sales with apparently mad tactics. I have watched in disbelief, hearing them say seemingly very inappropriate things, and watching them close the sale, leaving me scratching my head and thinking to myself `What on earth was going on there? Had I said what he/she had said, the customer would almost certainly have laughed and told me that they had a bus to catch!' Well, inside this book it tells me the sorts of things that were going on, explaining what they did and how it worked - it tells me how that person closed that sale in a situation where I would have applied more conventional strategies and bombed.
Of course confidence plays a key role here, but there is a great section on self-hypnosis at the end that covers this very issue very well indeed.
The intentions were good, but somehow this bird doesn't manage to fly
Selling is a skill that can be learned. This book is teaches nothing and I really can't believe some of the reviews I've read about it.
Part of my role is to help train sales people in proper sales techniques that they can use every day.
There's nothing in here for anyone who wants to sell.
The promise is all in the title. From there on in, it's one disappointment after another.
The book takes you by the hand and guides you step-by-step toward mastery of hypnotic language patterns in different sales environments.
Learn how to use hypnotic skills to establish rapport with your customer, how to help your customer subjectively experience how his life will be different with the help of your products or services, learn how to get the information that will help you to close the sale, and much more.
The topics covered and information in this book can help anyone improve sales and most of the information is better presented than the information written in many Hypnosis manuals.
For the money you can't go wrong!