Unleashing the Ideavirus Paperback – 2 Jan 2002
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Treat a product or service like a human or computer virus, contends online promotion specialist Seth Godin, and it just might become one. In Unleashing the Ideavirus, Godin describes ways to set any viable commercial concept loose among those who are most likely to catch it--and then stand aside as these recipients become infected and pass it along on to others who might do the same. "The future belongs to marketers who establish a foundation and process where interested people can market to each other", he writes. "Ignite consumer networks and then get out of the way and let them talk."
Godin believes that a solid idea is the best route to success in the new century, but one "that just sits there is worthless". Through the magic of "word of mouse", however, the Internet offers a unique opportunity for interested individuals to transmit ideas quickly and easily to others of like mind. Taking up where his previous book Permission Marketing left off, Godin explains in great detail how ideaviruses have been launched by companies such as Napster, Blue Mountain Arts, GeoCities, and Hotmail. He also describes "sneezers" (influential people who spread them), "hives" (populations most willing to receive them) and "smoothness" (the ease with which sneezers can transmit them throughout a hive). In all, an infectious and highly recommended read. --Howard Rothman --This text refers to an out of print or unavailable edition of this title.
Chris Meyerco-author, "Blur"Seth Godin has unique clarity about what's going on in marketing -- the futility of mass, the importance of contagion, the central role of permission. "Unleashing the Ideavirus" informs, instructs, and entertains. --This text refers to an out of print or unavailable edition of this title.See all Product description
Top customer reviews
The Idea Virus is guilty of rebranding other marketing ideas with cheesy new names, calling Advocates or Opinion Formers, Sneezers etc, but it is an easy to read book that does give some insight into why good ideas have worked.
It is not a book that for a few pounds investment will make you millions! - But it probably made him loads!
If you are studying business/marketing etc, then this book is great for providing "real world" examples.
A book of his that I'd really recommend is the Big Red Fez - which tells you how to make effective, marketing driven websites and it does tell you what to do.
however, I find his style of writing to be very entertaining, not preachy and full of enthusiasm from someone who obviously enjoys what he does.
Some of the anecdotes have cropped up before, but unlike other authors who write similar books, he is forgiven as the vast majority makes you think.
Some books pertain to have all the answers, this one gives you a helping hand along the way... I read books of this nature to get inspiration and ideas or how others have approached situations previously.
Seth's books are easy to read and very enjoyable.
This is one of the most influential books I've read in my life time.
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