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Unleashing the Ideavirus Paperback – 2 Jan 2002

4.1 out of 5 stars 9 customer reviews

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Product details

  • Paperback: 224 pages
  • Publisher: Simon & Schuster Ltd; New edition edition (2 Jan. 2002)
  • Language: English
  • ISBN-10: 074322065X
  • ISBN-13: 978-0743220651
  • Product Dimensions: 13.7 x 21.7 x 2.2 cm
  • Average Customer Review: 4.1 out of 5 stars 9 customer reviews
  • Amazon Bestsellers Rank: 281,304 in Books (See Top 100 in Books)
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Product description

Amazon Review

Treat a product or service like a human or computer virus, contends online promotion specialist Seth Godin, and it just might become one. In Unleashing the Ideavirus, Godin describes ways to set any viable commercial concept loose among those who are most likely to catch it--and then stand aside as these recipients become infected and pass it along on to others who might do the same. "The future belongs to marketers who establish a foundation and process where interested people can market to each other", he writes. "Ignite consumer networks and then get out of the way and let them talk."

Godin believes that a solid idea is the best route to success in the new century, but one "that just sits there is worthless". Through the magic of "word of mouse", however, the Internet offers a unique opportunity for interested individuals to transmit ideas quickly and easily to others of like mind. Taking up where his previous book Permission Marketing left off, Godin explains in great detail how ideaviruses have been launched by companies such as Napster, Blue Mountain Arts, GeoCities, and Hotmail. He also describes "sneezers" (influential people who spread them), "hives" (populations most willing to receive them) and "smoothness" (the ease with which sneezers can transmit them throughout a hive). In all, an infectious and highly recommended read. --Howard Rothman --This text refers to an out of print or unavailable edition of this title.

Review

Chris Meyerco-author, "Blur"Seth Godin has unique clarity about what's going on in marketing -- the futility of mass, the importance of contagion, the central role of permission. "Unleashing the Ideavirus" informs, instructs, and entertains. --This text refers to an out of print or unavailable edition of this title.

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on 27 November 2003
Format: Paperback|Verified Purchase
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on 6 October 2002
Format: Paperback
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on 28 May 2007
Format: Paperback
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on 2 October 2000
Format: Hardcover
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on 10 April 2010
Format: Paperback|Verified Purchase
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on 4 October 2011
Format: Paperback
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TOP 500 REVIEWERon 22 June 2004
Format: Paperback
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