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Universal Principles of Design, Revised and Updated: 115 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions and Teach Through Design Paperback – 1 Feb 2010

4.7 out of 5 stars 24 customer reviews

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  • Universal Principles of Design, Revised and Updated: 115 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions and Teach Through Design
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  • The Design of Everyday Things (The MIT Press)
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  • Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter)
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Product details

  • Paperback: 320 pages
  • Publisher: Rockport; Revised edition edition (1 Feb. 2010)
  • Language: English
  • ISBN-10: 1592535879
  • ISBN-13: 978-1592535873
  • Product Dimensions: 22.2 x 1.9 x 26 cm
  • Average Customer Review: 4.7 out of 5 stars 24 customer reviews
  • Amazon Bestsellers Rank: 49,168 in Books (See Top 100 in Books)
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Product description

About the Author

William Lidwell is the Director of Design at Stuff Creators Design in Houston, Texas. He is author of the best-selling design book, Universal Principles of Design, which has been translated into 12+ languages; Deconstructing Product Design, a social deconstruction of 100 classic products; and lecturer of two video series on design: "How Colors Affect You: What Science Reveals" available from The Great Courses, and "The Science of Logo Design" available from Lynda.com.

William Lidwell writes, speaks, and consults on topics of design and engineering. He is the author of multiple books including the best-selling design book Universal Principles of Design, which has been translated into 16 languages. He lives in Houston, TX.

William Lidwell writes, speaks, and consults on topics of design and engineering. He is the author of multiple books including the best-selling design book Universal Principles of Design, which has been translated into 16 languages. He lives in Houston, TX.


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