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Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design Kindle Edition
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Top Customer Reviews
From my point of view, this book is exceptionally useful for anyone in branding, because brands are all pervasive and impact on a wide range of applications and processes which might not be well understood by the team coming up with the brand. I suspect that the book is also very useful to people coming from the opposite direction, wondering how their architectural or process decisions will mesh with an organisation's overall brand.
It's also great fun, because the cross-connection of disciplines which are usually kept separate is itself a creative and refreshing experience.
I wish I had had this book ten years ago.
The book is very 'American' in spellings, and examples, which is hardly surprising as its writers are American, but if you can get over this, it is well laid out, concise, and interesting, especially for a beginner, as each point is punchy, and the works that the points are taken from are given as references for further reading, rather than regurgitated in great lumps.
This is not a book to sit and read from cover to cover in one go, rather to dip into for a few pages at a time - great bedtime reading, I found.
I am looking at designs with a more informed, analytical eye, and I can now translate some of what my graphic designer nephew is talking about!
Incredibly informative and useful resource, covering a wide range of design disciplines. I'm sure a must for anyone in any design related industry. I found some sections that delve into the psychology of design particularly interesting.
However, I cannot believe that they have rereleased the book adding 25 additional design principles from the original publication, and seemingly failed to update some of the original examples or imagery, which can be very tired/ugly/dated. I was expecting beautiful imagery for a design book!! Pull your finger out for the next publication please!
It is not flawless and any book claiming to detail universal principles of design will of course be be a subjective selection. However I would only question the inclusion of a couple of the 125 principles listed and there are a few that I expected to find, such as Pattern Language, that are absent. However on the whole it does an outstanding job covering everything from Defensible Space to Occam's Razor and from Chunking to the Veblen Effect. One observation I would make is that the 'Long Tail' is missing from the description of 'Life Cycle'. It provides further reading recommendations alongside each overview in case greater detail is required.
During my first reading I came across the Face-ism Ratio concept and thought I would apply it to a project I was working on. I did and it was worth the price of the book just for that!
It is definitely easy to understand and you don't have to have a degree to read it. It was actually recommended to me by a friend. It has some pretty fun facts, worth buying
Most Recent Customer Reviews
A pretty good read and it's simple and easy to follow and understand. Each principle is written over 1-2 pages so far which makes it easy to digest and nip in and out of. Read morePublished 6 months ago by David Jones
a good book, full of different principles that you can find in different areas of Design practice.
it's an unusual Design book, full of interesting content.
A good basic introduction to the topic with a small section on each of the principles (Buzz words).
What is better is the additional reading that accompanies each mini section... Read more
Just arrived! Excellent condition, doesn't look like used! The cover, the pages and overall presentation really good! I do recommend.Published on 7 Nov. 2013 by Joana Melo
This book is something one reads over and over and over again, pick it up read one or to principles let it soak, rince and repeat! Read morePublished on 3 May 2013 by pn