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Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design by [Lidwell, William, Holden, Kritina, Butler, Jill]
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Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design Kindle Edition

4.6 out of 5 stars 19 customer reviews

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Product Description

About the Author

William Lidwell is a partner and chief research and development officer at the Applied Management Sciences Institute (AMSI) and an engineering and design consultant with Stuff Creators Design Studio. He lives in Houston, Texas

Product details

  • Format: Kindle Edition
  • File Size: 36879 KB
  • Print Length: 272 pages
  • Publisher: Rockport Publishers; Second Edition, Revised and Updated edition (1 Jan. 2010)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00A3T5UO4
  • Text-to-Speech: Enabled
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  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.6 out of 5 stars 19 customer reviews
  • Amazon Bestsellers Rank: #48,320 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

4.6 out of 5 stars
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Top Customer Reviews

By Martin Turner HALL OF FAMETOP 500 REVIEWERVINE VOICE on 19 Oct. 2011
Format: Paperback
The second edition of Universal Principles of Design contains 125 principles which apply across a wide range of aspects of design, from buildings to brochures and from aircraft to software. These are not all the principles of design which exist, nor are all of them even true (the authors point out where a principle is well-known, but little evidenced), but they are all challenging, significant (even if incorrect) and applicable in different disciplines. Whether you are a graphic designer, branding specialist, architect, interior designer, process manager or software engineer -- to name but a few -- this book helps apply principles from other trades to yours, and also helps to be confident that a great visual idea is not going to create problems when, for example, it's applied in another area.

From my point of view, this book is exceptionally useful for anyone in branding, because brands are all pervasive and impact on a wide range of applications and processes which might not be well understood by the team coming up with the brand. I suspect that the book is also very useful to people coming from the opposite direction, wondering how their architectural or process decisions will mesh with an organisation's overall brand.

It's also great fun, because the cross-connection of disciplines which are usually kept separate is itself a creative and refreshing experience.

I wish I had had this book ten years ago.
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Format: Paperback
I dipped into this book in Truro, but replaced it thinking that had limited uses to the layman, even though I am very interested in art and design. However, after thinking for a wekk about why a design for an embroidery I was doing just didn't work, even after multiple amendments, I wondered whether this had something to teach the beginner.

The book is very 'American' in spellings, and examples, which is hardly surprising as its writers are American, but if you can get over this, it is well laid out, concise, and interesting, especially for a beginner, as each point is punchy, and the works that the points are taken from are given as references for further reading, rather than regurgitated in great lumps.

This is not a book to sit and read from cover to cover in one go, rather to dip into for a few pages at a time - great bedtime reading, I found.

I am looking at designs with a more informed, analytical eye, and I can now translate some of what my graphic designer nephew is talking about!
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Format: Paperback Verified Purchase
Essential content. Nice typography/layout. Dated imagery.

Incredibly informative and useful resource, covering a wide range of design disciplines. I'm sure a must for anyone in any design related industry. I found some sections that delve into the psychology of design particularly interesting.

However, I cannot believe that they have rereleased the book adding 25 additional design principles from the original publication, and seemingly failed to update some of the original examples or imagery, which can be very tired/ugly/dated. I was expecting beautiful imagery for a design book!! Pull your finger out for the next publication please!
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Format: Paperback
Universal Principles of Design (UPD) sets out to provide, in this revised and expanded edition, overviews of 125 design principles and it does an admirable job. I read it from cover to cover, but I've since found myself reaching for it both to refresh my memory about little used approaches and for inspiration. I especially like the clean layout and heavily illustrated approach it adopts throughout.

It is not flawless and any book claiming to detail universal principles of design will of course be be a subjective selection. However I would only question the inclusion of a couple of the 125 principles listed and there are a few that I expected to find, such as Pattern Language, that are absent. However on the whole it does an outstanding job covering everything from Defensible Space to Occam's Razor and from Chunking to the Veblen Effect. One observation I would make is that the 'Long Tail' is missing from the description of 'Life Cycle'. It provides further reading recommendations alongside each overview in case greater detail is required.

During my first reading I came across the Face-ism Ratio concept and thought I would apply it to a project I was working on. I did and it was worth the price of the book just for that!
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Each chapter gives you a different pearl of wisdom, i do love this book.

It is definitely easy to understand and you don't have to have a degree to read it. It was actually recommended to me by a friend. It has some pretty fun facts, worth buying
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Even though this has somewhat outdated examples(10 years old already!), the actual principles are insightful and can be applied across a wide range of disciplines. I dare you not to reach for further reading!
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As a person intested in design in general (hobbyist), I would recommend this book to anyone interested in learning some of the basic principles of design. I really like the simplicity in describing each principle with details examples and illustrations.
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Bought this to help our son who is on a Product Design Engineering course and it is a fantastic reference book for any designer explaining just about every principle of design and design appraisal. Great reference book.
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