- Hardcover: 320 pages
- Publisher: Hay House UK (2 July 2012)
- Language: English
- ISBN-10: 1401937934
- ISBN-13: 978-1401937935
- Product Dimensions: 14.3 x 2.4 x 21.9 cm
- Average Customer Review: 4.5 out of 5 stars See all reviews (4 customer reviews)
- Amazon Bestsellers Rank: 1,282,662 in Books (See Top 100 in Books)
United Breaks Guitars: The Power of One Voice in the Age of Social Media Hardcover – 2 Jul 2012
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About the Author
In July 2009, Dave Carroll shared with the world the first of his United Breaks Guitars (UBG) trilogy. Since then millions of people around the globe have resounded Dave's poor Customer Experience and thousands of have communicated with him about their own Good, Bad, and yes, even Ugly (GBU) customer experiences. Today he travels the world with his music and his inspiring lectures. www.davecarrollmusic.com
Top Customer Reviews
Illustrating the frequent close interaction between social and traditional media, the YouTube clip generated widespread TV news and newspaper coverage, reaching a far wider audience than the original online one and fuelling further views of the video which in turn encouraged more media coverage in a (for him) virtuous circle.
Dave Carroll was, however, not really just an ordinary customer of United Airlines but in fact a musician far more talented than nearly all of us, with access to a network of skilled people and facilities to turn a song into a professional music video on a zero budget.
In other words, rather than being the story of how social media lets one ordinary person strike back, it was more a story of social media let one highly talented person garner massive media coverage. A different world certainly, but not quite the all new, everyone is equal level playing field some social media evangelists slip into describing.
In a similar, smaller scale way I had a similar experience that reflects these inequalities. In the last year both Stephen Fry and myself have been on Qantas flights that ran into serious problems. Both of us tweeted about them. One became a major story and one did not. I think you can guess which is which.
All this made me turn to Dave Carroll's book about his experiences with interest, to see how these issues appeared to him from the inside and how he sees the mix of relations between traditional and new media.Read more ›
My view of the power of social media is very much in line with Dave's and he is describing his view of the world in a wonderful way. I also recommended all my friends to listen to his song 'Now' on YouTube. Great piece of music.
If you would like to get to know more about the song UBG came about you must read this book!
Most Helpful Customer Reviews on Amazon.com (beta)
The Kindle version includes links to free downloads of Carroll's music.
I'd recommend to anyone that chooses to read to take a few moments to first re-watch the viral video - then watch the others as they are discussed in the book.
This, I hope, will be a book to be included in business schools around the world. To say I am surprised, would be an understatement! I truly enjoyed this book.
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