- Format: Kindle Edition
- File Size: 1714 KB
- Print Length: 145 pages
- Publisher: Tenkai Japan; 2 edition (27 Feb. 2011)
- Sold by: Amazon Media EU S.à r.l.
- Language: English
- ASIN: B004PYDPOK
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Average Customer Review: Be the first to review this item
- Amazon Bestsellers Rank: #857,477 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Uniqlo Syndrome Kindle Edition
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Most helpful customer reviews on Amazon.com
Because Uniglo already resolved to grow speedily worldwide, this book may be a source of very useful information also for English speaking people. And globalization is an inevitable flow worldwide, this book may interest also people of all industries.
I expect more insightful details and story about Uniqlo in particular, where this book only provide from outside perspective.
Some interesting facts about other current darlings of fashion brands such as H&M, Zara, Forever 21, etc., but it repeatedly focus on how if possible, Uniqlo is going to achieve its goal in 2020 of 5 trillion yen sales revenue.
Some of the observation by the author may be slightly outdated, but still provides some interesting look into various types of fashion business models.
I thought the fact that the author is a Japanese fashion consultant gave it a real edge over other books about Japanese fashion/business.
This is a good choice for anybody who's interested in Uniqlo, but it's also good for fans of Japan's ultra-modern image and its fashion, business and culture.