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Understanding Media: (Routledge Classics) Paperback – 18 May 2001

4.6 out of 5 stars 16 customer reviews

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Product details

  • Paperback: 400 pages
  • Publisher: Routledge; 2 edition (18 May 2001)
  • Language: English
  • ISBN-10: 0415253977
  • ISBN-13: 978-0415253970
  • Product Dimensions: 12.9 x 2.3 x 19.8 cm
  • Average Customer Review: 4.6 out of 5 stars 16 customer reviews
  • Amazon Bestsellers Rank: 75,080 in Books (See Top 100 in Books)
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Review

'McLuhan sings of the furthest reaches of electronic culture, when computer technology has replaced language with instant nonverbal communication.' - Wired

Synopsis

When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our 21st century digital world, the madman looks quite sane. Understanding Media : the most important book ever written on communication. Ignore its message at your peril.

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16 customer reviews

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5 October 2018
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