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Understanding Media: The Extensions of Man by [McLuhan, Marshall]

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Understanding Media: The Extensions of Man Kindle Edition

4.6 out of 5 stars 16 customer reviews

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Length: 402 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled

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Product description

Review

...the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Media is a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for marketers today who hear the Web's siren call and ignore the power of the spoken word.

--Wall Street Journal

Synopsis

What is the distinction between `Hot' and `Cool' media? Who is `The Gadget Lover'? When "Understanding Media" was first published in 1964, it was immediately recognised as a brilliant and revolutionary work. Marshall McLuhan's classic text offers us an all-encompassing exploration of the entire spectrum of communication as it has extended human horizons, from the invention of movable type through to the computer age. McLuhan believed that we are living in the midst of a turbulent, unseen revolution, where human technologies become extensions of the human organism and the central nervous system. His book is a fascinating analysis of all types of media packed with illustrated examples - myriad topics include road and paper routes, clothing, housing, money, clocks, transport, advertisements, the movies and weapons.

Product details

  • Format: Kindle Edition
  • File Size: 3197 KB
  • Print Length: 402 pages
  • Publisher: Gingko Press; Critical edition (14 Jun. 2013)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00DIEZI7U
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.6 out of 5 stars 16 customer reviews
  • Amazon Bestsellers Rank: #217,312 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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16 customer reviews

4.6 out of 5 stars

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