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Understanding Digital Marketing: Marketing Strategies For Engaging The Digital Generation: Volume 1 Paperback – 3 Mar 2012

4.2 out of 5 stars 57 customer reviews

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Product details

  • Paperback: 304 pages
  • Publisher: Kogan Page; 2 edition (3 Mar. 2012)
  • Language: English
  • ISBN-10: 9780749464271
  • ISBN-13: 978-0749464271
  • ASIN: 0749464275
  • Product Dimensions: 15.5 x 1 x 23.4 cm
  • Average Customer Review: 4.2 out of 5 stars 57 customer reviews
  • Amazon Bestsellers Rank: 485,391 in Books (See Top 100 in Books)
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Review

"One of the most comprehensive yet easy-to-read books on digital marketing available." (The Marketer)

Book Description

Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years.

New edition of the best-selling title that describes how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.

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57 customer reviews

4.2 out of 5 stars

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