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Understanding Digital Marketing: Marketing Strategies For Engaging The Digital Generation: Volume 1 Paperback – 3 Mar 2012
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"One of the most comprehensive yet easy-to-read books on digital marketing available." (The Marketer)
Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years.
New edition of the best-selling title that describes how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.
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I will refer back to this book all the time.