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Uncorporate Identity Paperback – Illustrated, 28 Feb 2009

4.2 out of 5 stars 2 customer reviews

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Product details

  • Paperback: 608 pages
  • Publisher: Lars Muller Publishers; 1 edition (28 Feb. 2009)
  • Language: English
  • ISBN-10: 3037781696
  • ISBN-13: 978-3037781692
  • Product Dimensions: 18.4 x 3.2 x 25.4 cm
  • Average Customer Review: 4.2 out of 5 stars 2 customer reviews
  • Amazon Bestsellers Rank: 1,749,589 in Books (See Top 100 in Books)
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Product description


"After decades of corporate identity being reduced to logos, Metahaven has undertaken a larger project to explore identity in politics and culture, online and across borders. This expansive monograph is its own project the transformation of a design practice into a research laboratory and think tank. An important book." --Design Observer

"Uncorporate Identity questions the purpose and value of design in a neurotic and treacherous era of geopolitical instability." --Alice Rawsthorn, International Herald Tribune

"A sustained and multivalent investigation into the relationship between design and power, often using visual and design tactics themselves as the form of interrogation. (...) In an appropriately inside-out manner, Metahaven echo Wally Olins definition of corporate identity 'strategy made visible' but with an entirely opposite intent." --Sam Jacob, Mute

About the Author

Metahaven s practice comprises commissioned design, research and writing for both the cultural and the commercial sector. Based in Amsterdam, they are considered one of the most innovative design studios in Europe, as they specialize in imaginative and critical approaches to branding and identity.

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4 May 2014
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29 June 2010
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