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The Unauthorized Guide to Doing Business the Jamie Oliver Way: 10 Secrets of the Irrepressible One-Man Brand Paperback – 26 Mar 2010

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£9.99 FREE Delivery in the UK on orders with at least £10 of books. Only 2 left in stock (more on the way). Dispatched from and sold by Amazon. Gift-wrap available.
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From the Back Cover

Love him or loathe him, Jamie Oliver is one of the most well known, passionate and richest celebrity chefs in the world. But there is more to the man than his linguine. He towers over a business empire that comprises restaurants, shops, cookware, food, magazines, books, DVDs and television production. How does he maintain his brand name and values across such diverse interests?

Business the Jamie Oliver Way draws out the universal lessons from Oliver′s remarkable success and identifies his 10 secret strategies to business growth and branding that can be applied to any business or career:

ONE: Be yourself, but more so

TWO: Extend the Brand

THREE: Build on what you’re good at

FOUR: Remember the social dimension

FIVE: Become the face of a supermarket

SIX: Deal with adversity

SEVEN: Go international

EIGHT: Protect the brand

NINE: Be controversial

TEN: Be bold

Want success? Discover the secrets of the people who already have it.

Business the Jamie Oliver Way is an unofficial, independent publication, and Capstone Publishing Ltd is not endorsed, sponsored, affiliated with or otherwise authorized by Jamie Oliver.

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