The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies Hardcover – 2 Aug 2007
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Counsels business professionals on how to achieve success through a combination of focus and discipline strategies, in a guide that advises readers against following trends and taking on too many projects while making recommendations on marketing effectively and perfecting the art of the sale.
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Top Customer Reviews
The auithor believes people over-complicate what is needed for business success. Instead you just need to focus on 12 key strategies and implement them with pigheaded discipline and determination.
The Key Business Growth Strategies Covered In The Book
1 - Really effective time management
2 - Instituting higher standards and regular training
3 - Effective meetings
4 - Becoming a brilliant strategist by taking a strategic approach by educating your prospective customers so that you set the buying criteria. Why play the game to someone else's rules if you can change the rule book by having a better understanding of the opportunities and threats that your customers face. I like the idea of the stadium pitch. What would you say if you had the initial attention of all the possible buyers of your product or service but they could walk away at any time? It's a powerful question on its own but Chet also introduces us to a pyramid of potential customers - some are actively looking to buy, some are thinking about buying but not doing anything about it yet, some are not thinking about it, some don't think they are interested and the last category know in their own minds that they are not interested. It could mean 90% of the audience are ready to walk out as soon as you say "Hi my name is Joe and I sell...". Instead he explains an approach to keep those who didn't know they were interested to stay and listen.
5 - Hiring superstars - There is some fantastic advice on hiring superstar sales people in this chapter that will knock your socks off.Read more ›
The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key StrategiesThe Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategy
I should mention I bought this book thinking it would be about building a successful sales team - which it is - but that is only a small part of it - there is also so much more. If you only buy one book on how to run a successful business - buy this one.
Most Recent Customer Reviews
Ultimate business insights, not just for sales, it's a system to renew any business and any personal matters. Would recommend to all businesses.Published 2 days ago by Monica Batsukh
A lot of tangible advice for marketers and sales alike. The 'impact meeting' idea was genuinely revolutionary for my department. Read morePublished 3 days ago by Joe
A must read, especially for people like me who need a bit of guidance when it comes to organisational structure, personal development in business etc.Published 8 days ago by Az
Bought this book for my son for Christmas as he is training to be a personal trainer and thought this might help his mindset. Seems pleased with it. Read morePublished 5 months ago by JulesforJewels
great product as described, great service, fast delivery. would recommend highly A+++Published 6 months ago by Kamaldip Kahlwan
I never write book reviews. This is the best book on selling/ business acceleration I have ever read.Published 13 months ago by Josh