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The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies Audio CD – Audiobook, 1 Jul 2007
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This book will be a classic for as long as businesses seek to improve their profits, their sales, and their futures. (Jay Conrad Levinson, author of the Guerrilla Marketing series)
This is by far the best sales book I have ever read and I have read hundreds. As someone who runs [more than] fifteen companies and employs more than six hundred people, I can honestly say this is a book I will refer to for decades to come. (A. Harrison Barnes, CEO, Juriscape)
No hype or theory here. Chet offers sound, yet simple, business advice to grow your business stronger than ever! (Tom Hopkins, author of "How to Master the Art of Selling")
Chet has the best material Ive seen for how to attract an army of top producers and how to get the most out of them once you get them. (T. Harv Eker, bestselling author of "Secrets of the Millionaire Mind")
Chet Holmes is one of the greatest teachers of marketing, sales, and business success in the world today. This incredible book will supercharge results in every part of your business. (Brian Tracy, author of "The Way to Wealth")
"The Ultimate Sales Machine" [is] a book that puts it all together to help you dramatically increase your sales if you are wise enough to follow its advice. (Michael Gerber, bestselling author of "The E-Myth" and "E-Myth Revisited")
"The Ultimate Sales Machine" is an amazing book that will powerfully change the way you do business. Chet Holmes is a one-of-a-kind talent and this incredibly practical book is the embodiment of his highly successful approach. (Stephen M. R. Covey, author of "The Speed of Trust")
Reading Chet Holmess book can turn your business into a high-performing, massively profitable, superior money-making force in whatever field or market you compete in. . . . Its essential reading for anyone craving business greatness and prosperity. (Jay Abraham, author of "Getting Everything You Can Out of All Youve Got")
Chet not only knows more and better ways to grow sales than probably anyone, but even more important, he has the systems that make his concepts realistic and easy to implement. Most of the books Ive read on business growth are interesting. But this mans material is out-of- the-park great. (Loral Langemeier, author of "The Millionaire Makers Guide to Creating a Cash Machine for Life")
aFar more than just another sales book.a
aA powerful, entertaining guidebook to mastering the fundamentals that drive thriving sales.a
aA holistic sales and marketing campaign that works.a
aChet Holmes is one of the greatest teachers of marketing, sales, and business success in the world today.a
aBrian Tracy, author of "The Way to Wealth"
aThis is by far the best sales book I have ever read, and I have read hundreds.a
aA. Harrison Barnes, CEO, Juriscape
aJay Conrad Levinson, author of "Guerrilla Marketing"
?Far more than just another sales book.?
?A powerful, entertaining guidebook to mastering the fundamentals that drive thriving sales.?
?A holistic sales and marketing campaign that works.?
?Chet Holmes is one of the greatest teachers of marketing, sales, and business success in the world today.?
?Brian Tracy, author of "The Way to Wealth"
?This is by far the best sales book I have ever read, and I have read hundreds.?
?A. Harrison Barnes, CEO, Juriscape
?Jay Conrad Levinson, author of "Guerrilla Marketing"
--This text refers to an out of print or unavailable edition of this title.
About the Author
Chris Steiner is the author of $20 Per Gallon, a New York Times bestseller. His writing has appeared in Forbes, the Chicago Tribune, the Wall Street Journal, Fast Company, and more. He holds an engineering degree from the University of Illinois at Urbana-Champaign and a masters in journalism from Northwestern University. Steiner lives in Evanston, Illinois, with his family. --This text refers to an out of print or unavailable edition of this title.
Top customer reviews
The author believes people over-complicate what is needed for business success. Instead you just need to focus on 12 key strategies and implement them with pigheaded discipline and determination.
The Key Business Growth Strategies Covered In The Book
1 - Really effective time management
2 - Instituting higher standards and regular training
3 - Effective meetings
4 - Becoming a brilliant strategist by taking a strategic approach by educating your prospective customers so that you set the buying criteria. Why play the game to someone else's rules if you can change the rule book by having a better understanding of the opportunities and threats that your customers face. I like the idea of the stadium pitch. What would you say if you had the initial attention of all the possible buyers of your product or service but they could walk away at any time? It's a powerful question on its own but Chet also introduces us to a pyramid of potential customers - some are actively looking to buy, some are thinking about buying but not doing anything about it yet, some are not thinking about it, some don't think they are interested and the last category know in their own minds that they are not interested. It could mean 90% of the audience are ready to walk out as soon as you say "Hi my name is Joe and I sell...". Instead he explains an approach to keep those who didn't know they were interested to stay and listen.
5 - Hiring superstars - There is some fantastic advice on hiring superstar sales people in this chapter that will knock your socks off.
6 - Targeting your best buyers - More excellent advice about focusing your marketing on the target customers that you believe really matter with tips on how to do it.
7 - The seven musts of marketing - You can't rely on just using one marketing method to attract new customers.
8 - Better presentation skills - Some good advice in this section including some common mistakes that presenters make. If you are a sales professional, you may have heard it before and I have a problem with "death by powerpoint."
9 - Winning the best buyers - Picking up on the theme of chapter 6 on the importance of targeting your best buyers, the book reveals practical advice on how to make it happen including tips on getting past the gatekeepers.
10 - Sales skills - For Chet Holmes, selling is a seven stage process which is good sensible advice but nothing startling.
11 - Follow-up and client bonding - The first stops what is known as buyer's remorse and leads to order cancellation. What seems like a good idea with the sales person, no longer seems a good idea when you are on your own. The second correctly identifies that as a general rule, you don't make the bulk of your money on the first transaction but on the subsequent business which relies on developing the relationship.
12 - Goals and measures - Standard material done well.
You will find it an easy to read, powerful and inspiring book that puts the emphasis on continued, focused action. This is one of my top 12 business books I recommend to business owners.
About my book reviews - I aim to be a tough reviewer because the main cost of a book is not the money to buy it but the time needed to read it and absorb the key messages. 5 stars means that I think that overall it has some vital messages in it.
Paul Simister, business coach
I should mention I bought this book thinking it would be about building a successful sales team - which it is - but that is only a small part of it - there is also so much more. If you only buy one book on how to run a successful business - buy this one.