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Ultimate Guide to Pay-Per-Click Advertising (Ultimate Series) Kindle Edition
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I read the first edition when it came out. This second edition is considerably updated and I especially appreciated his views on mobile and on enhanced campaigns. I don't know anywhere else that I'm going to get that kind of information. Having said that, I don't agree with everything he says, he misses a few things which suggest to me he isn't that hands on with AdWords any more, and why no mention of remarketing?
Nevertheless, the bottom line is that you're going to learn a lot from this book. Even if you're an experienced hand. If you are a beginner, I would suggest, to start with one of the other books, say the Perry Marshall one, and then move onto this when you've got a bit of practice under your belt.
My only real complaint is how the book constantly promotes the author's Adgooroo service. At times I felt that in stead of teaching me more about how to track and calculate for a campaign I was instead sold on how I should just pay for Adgooroo instead. Some parts of the book boarder on infomercial quality promotion for the product. And this I felt was over the line, and I hope the author is wise enough to tone this down and replace it with more in depth non-paid advice in future revisions of this book.
That aside, it IS a helpful read and helped get me started on the right foot. But I highly recommend picking up one of the "advanced" Adwords books after you finish reading this.
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