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Ultimate Guide to Link Building: How to Build Backlinks, Authority and Credibility for Your Website, and Increase Click Traffic and Search Ranking (Ultimate Series) Paperback – 1 Apr 2013

4.3 out of 5 stars 16 customer reviews

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Product details

  • Paperback: 304 pages
  • Publisher: Entrepreneur Press (1 April 2013)
  • Language: English
  • ISBN-10: 1599184427
  • ISBN-13: 978-1599184425
  • Product Dimensions: 1.3 x 20.3 x 25.4 cm
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Bestsellers Rank: 229,830 in Books (See Top 100 in Books)
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Product description

Review


Eric Ward and Garrett French have put together a solid, easy-to-read link-building primer. The book provides simple explanations and straight forward advice when it comes to building links; chapters are well outlined and flow from point to point. If you are new to link building this book is a great resource for anyone looking for tools, tactics, and case studies to learn from.
- Debra Mastaler, President of alliance-link.com

Eric Ward has been a thought leader in how to build links the right way since before there even was a right way. His extensive relationship building background mixed with challenging projects has given him insights and methodologies that are advanced and increasingly necessary in today's Internet marketing world. He has brought his many years of hard fought experience to the pages of this book, and I heartily recommend it to anyone seeking to grow their skills.
- Bruce Clay, CEO of International SEO firm bruceclay.com, and author of Search Engine Optimization All-In-One for Dummies

Eric Ward pioneered the practice of link building as a marketing channel and continues to be among the thought leaders of the field. His expertise and hands-on experience are virtually unmatched, and I'd recommend his book to anyone who uses links to help grow their business.
- Rand Fishkin, CEO of SEOmoz.org

Those who want link building done right by the best in the business flock to Eric Ward and count themselves lucky that the maestro isn't booked into the next millennium.
- Jim Sterne, targeting.com, Founder of the eMetrics Marketing Optimization Summit and Founding President and current Chairman of the Digital Analytics Association


An SEO classic! This link-building book by far provides the very best advice, stories and actionable white- hat link-building tips. This is the best link-building book I have ever read!
- Nick Stamoulis, Founder of SEO Firm BrickMarketing.com


For anyone who's been 'hit' by Panda, Penguin, or any other algorithmic update by Google, this book is a must-read. It's time to quit looking over your shoulder and start building links that will stand the test of time. Eric has been one of the foremost thought leaders on link building since before links became a dominant ranking factor, so there's no one better to train you on seeking out and acquiring the high-quality links that will bring you visibility and mindshare that go far beyond search engine results.
- David Mihm, DavidMihm.com, Co-Founder of GetListed.org.


Eric Ward is the old school mac daddy link master.
- Lee Odden, CEO of TopRank Online Marketing, Publisher of toprankblog.com

Eric's skill at website promotion is legendary. We've been using his services since 1995, and on more than one occasion had to work closely with our hosting service to keep our servers up under the high traffic loads that resulted from Eric's publicity!
- Amy Strycula, Founder of CatsPlay.com
Eric Ward has been building links and educating people on how to do it the right way since before even search engines decided links were important. Read and learn!
- Danny Sullivan, Founder and Editor-in-Chief of SearchEngineLand.com

Eric Ward is hands-down the smartest thinker in the space when it comes to link building. I guarantee this book will open up any mental blocks you've had about where to get started and set you on a path to becoming a link magnet.
- Mike Grehan, Publisher of Search Engine Watch and ClickZ.com, Producer SES International, and SEMPO Board of Directors


If you're in SEO and take your job seriously, you know Eric and Garrett. When Eric and Garrett talk about link building, you listen. The only issue when they talk is-- there's too much genius to write it all down. So, when they do the writing down for you, you buy the book and read it. Twice. At least. You won't regret it.
-Joost de Valk, Founder and CEO of Yoast.com


Eric is the undisputed master of quality link building. We've worked together for years and he's frequently surprised me with new insights and little-known, and easily executed, strategies to build our customers' backlink portfolios.
- Richard Stokes, CEO of AdGooroo.com and author of Mastering Search Advertising - How the Top 3% of Search Advertisers Dominate Google AdWords and The Ultimate Guide to Pay-Per-Click Advertising

From the Inside Flap


Link. Rank. Profit.
The web today is comprised of trillions of links. Who links to your site and how they link to it is the fundamental factor driving your search engine rank and your website traffic. The question is--how do you control this? Link building expert Eric Ward and online marketer Garrett French provide the answers. Simplifying the complex world of web links, Ward and French show you, step by step, how to employ a link-building campaign to attract quality links, drive more traffic, and dramatically boost your search rank.
"Eric Ward has been building links and educating people on how to do it the right way since before even search engines decided links were important. Read and learn!"
- Danny Sullivan, Founder and Editor-in-Chief of SearchEngineLand.com
"Eric Ward is hands-down the smartest thinker in the space when it comes to link building. I guarantee this book will open up any mental blocks you've had about where to get started and set you on a path to becoming a link magnet."
- Mike Grehan, Publisher of Search Engine Watch and ClickZ.com, Producer SES International, and SEMPO Board of Directors
"If you're in SEO and take your job seriously, you know Eric and Garrett. When Eric and Garrett talk about link building, you listen. The only issue when they talk is that there's too much genius to write it all down. So when they do the writing down for you, you buy the book and read it. Twice. At least. You won't regret it."
Joost de Valk, Founder and CEO of Yoast.com
"Eric is the undisputed master of quality link building. We've worked together for years and he's frequently surprised me with new insights and little known (and easily executed) strategies to build our customers' backlink portfolios."
- Richard Stokes, CEO of AdGooroo.com and author of Mastering Search Advertising - How the Top 3% of Search Advertisers Dominate Google AdWords and The Ultimate Guide to Pay-Per-Click Advertising
Eric Ward founded the Web's first link- building and content-publicity service in 1994, called NetPOST. Today, he provides strategic-linking consulting and training via EricWard.com. Ward, a.k.a LinkMoses, publishes a private linking tactics newsletter called LinkMoses Private, and has developed content linking strategies for PBS.org, WarnerBros, The Discovery Channel, National Geographic, and TVGuide.com. Eric has spoken at over 150 web industry events and contributes to search industry news sites SearchEngineLand.com and SearchEngineWatch.com
Garrett French is the founder of Citation Labs, a boutique agency that specializes in custom link-building tools and services to solve large-scale marketing problems. He is also an online marketing consultant working with major companies in customer relationship management, consumer packaged goods, and online health information.

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4.3 out of 5 stars
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Interesting read but doesn't divulge anything new or that can't be discovered on lone.
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good
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It's been a long road, but after years of struggling to get traffic to websites, there could be light at the end of the tunnel after reading this book from Eric. It's all about links, good ones. It's annoying, I wish I'd known about this guy 15 years ago.
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I must say, you can complicate your link building campaign too much, this will help level you out.

Great examples with some link building opportunities - I would highly recommend this book.
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I have been following Eric Ward now for about a year now and he gives excellent link building advice. This book is full of useful advice that is easy to follow for beginners but is also really useful for SEO professionals. I would say it is a definate read for anyone wanting to build backlinks to their website in a correct and white hat manner.
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I have been in in the SEO industry for around 2 years, having read 100's of articles and numerous guides on link building strategies. The is without doubt the best book I've ever read. If only regret I have is of not hearing about this guy when I first took interest in the industry!
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Okay but difficult to understand and apply. Seemed a bit repetitive
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I have a very well read and coffee stained copy of this book on my desk. It is a go to resource when you are looking for link building ideas and has wonderful chapters on using content to build links and how scale up your link building. I am a seasoned SEO professional with over 10 years experience in the field and this is still one of my favourite books and has followed me to three different roles.

The chapters on keyword research and looking for link prospects, pain point research and relationship building are all great. I have used many of the approaches successful over the years. Well worth the price.
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