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Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series) Paperback – 2 Nov. 2017
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About the Author
Mike Rhodes, CEO and founder of WebSavvy, is an international speaker, bestselling author, specializing in Google AdWords, Google Analytics, and website conversions.
Bryan Todd is an international marketing consultant and Google AdWords specialist.
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I've gained tremendous insight into how to navigate and improve my online marketing results at least twofold. Great read overall.
Top international reviews
Why choose this book as opposed to all the many alternative volumes on the same subject (many of which I have also read)? Well, it's concise, it's extensive, it puts all the pieces together, but most of all Perry Marshall writes with an enthusiasm which gets to you. This is no textbook, it's an inspiration.
One small BUT, and the reason I give this edition just four stars: It's time for a thorough update. Most of the past editions have added new sections and modified some of the text, but now a lot of that original text is getting a bit old. The original examples of ads and tests haven't changed, but Google's ad format has. Indeed, that original format was pretty much obsolete when this edition went to press. And there haven't been eleven ad positions on the Google search page since a long time (p.179), etc.
Finally, I have one point of discussion amongst AdWords folks. I no longer A/B test my ads as described here. Each time your ad is shown, it's shown under different circumstances. You don't know what those circumstances are, but Google does and it may be that one ad performs better than another only depending on those circumstances. So I create 5 ads, let Google's algorithm choose the top ones, and then I weed out and replace the ones which don't get shown.
But others will disagree! Anyway. Buy this book and I hope you find it as inspiring as I still do.
Gracias al autor.
A real worthwhile purchase
Dislike: a bit overwhelming for a novice!