UKIP: Inside the Campaign to Redraw the Map of British Politics Hardcover – 26 Nov 2015
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[A] path-breaking study. (David Marquand, New Statesman)
Goodwin and Milazzo tell their tale with brio and a fine journalistic eye for the good story ... They are particularly good on the Ukip threat to Labour. (Philip Collins, The Times)
These are the best academic minds on the subject. (John Rentoul, Independent)
Matthew Goodwin and Caitlin Milazzo meticulously map UKIP's politics and appeal in their book UKIP: Inside the Campaign to Redraw the Map of British Politics - essential reading ahead of the Euro Referendum in which UKIP will no doubt feature strongly. (Mark Perryman, Huffington Post UK)
Both a very good bit of political science and a comedy classic. (Daniel Finkelstein, The Times)
The author's account of the election risks giving political science a good name. It is better sourced than any journalistic version of the same events I have read and has a commitment to narrative rare in academic writing ... Goodwin and Milazzo have an eye for the telling detail. (Oliver Wiseman, Standpoint)
With impressive insider access to the major players in UKIP and a wide sweep of polling data the book presents a powerful account of an insurgent political party. (The Ruralist)
The closeness of the authors to UKIP's campaign really does allow for a blow-by-blow account of the trials and tribulations of the partys breakthrough year. (Melanie Onn, Labour Progress)
I cannot tell you how much I am enjoying @GoodwinMJ book about the UKIP election campaign. Amusing and entertaining! (Douglas Carswell, on Twitter (@DouglasCarswell))
Matthew Goodwin and Caitlin Milazzo meticulously map UKIP's politics and appeal in their book UKIP; Inside the Campaign to Redraw the Map of British Politics - essential reading ahead of the Euro Referendum in which UKIP will no doubt feature strongly. (philosophyfootball.com)
About the Author
Dr Matthew Goodwin is Professor of Politics in the School of Politics and International Relations at the University of Kent, and Associate Fellow at Chatham House. He is the co-author of Revolt on the Right: Explaining Public Support for the Radical Right in Britain, which was shortlisted for Political Book of the Year, as well as numerous other books and articles on British and European politics. In 2014 he was awarded the Richard Rose Prize for his contribution to research. He appears regularly in the national media and tweets @GoodwinMJ Dr Caitlin Milazzo is Assistant Professor in the School of Politics and International Relations at the University of Nottingham. She is the author of various articles on electoral outcomes and voting behaviour in Britain.
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'Such an eruption of third-party support is unprecedented: for speed, strength and duration there has been nothing to match it...'. This was not referring to UKIP but to the SDP. As we now know its life was brief. Thirty years later Farage and UKIP were trying to shake up our political system. By 2014, it too had begun to believe it could upset the status quo. In the following 18 months it set out to organise the most important campaign in its history. The aim was to gain seats in the Commons and become a major and permanent political force. This is an analysis of that 2015 campaign.
The book challenges myths, shows how parties operate and records events for the historical record. In brief, it aims to show what really happened in the General Election. The authors interviewed Farage and sat listening to him as he planned the campaign. He was in a buoyant mood. The whole is a compelling story.
As the authors say, new parties are regarded in the same way as an 'antique collector stares at a new discovery in an attic'. UKIP, the SNP and the Greens have shaken the foundations of the party system and created a more fragmented landscape. They are still regarded as political mavericks.
Most of the material comes from hundreds of interviews conducted between Jan 2014 and Aug 2015. Party leaders, strategists, donors, organisers and activists were interviewed. Farage gave the authors unprecedented access to their campaign. Some of those interviewed were from other parties.
The book is not an official sequel to ' Revolt on the Right', but it does bring the picture up to date. One of the questions that the book set out to answer was could this new party beat the massive barrier of our first past the post system? To ensure academic rigour the authors paired interviews with an analysis of tens of thousands of voters. An Appendix explains how this was done. They would be the first to admit this does not guarantee one hundred per cent rigour.
A cast of key characters is included, plus four Appendices, notes, figures and tables. There is also a list of illustrations.
This is fascinating account not just of UKIP's election campaign but also of the strengths and weaknesses of Labour and the Conservatives. What comes out very clearly is voter's distrust of Labour's ability to manage the economy. This was particularly true in working class Labour towns like Gateshead. Whether UKIP can survive and break the system is,still unclear particularly after the recent Oldham election in a very safe Labour area.. Internal divisions in the party which have an unfortunate habit of surfacing are not helping. The results of the referendum on membership of the EU will be crucial for this party.One also wonders how long Nigel Farage will carry on as leader. His relationship with Douglas Carswell is fraught, the latter clearly has little liking for Farage. This cannot be allowed to continue.