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Typography Now: The Next Wave Paperback – 1 Aug 1994

5.0 out of 5 stars 2 customer reviews

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Paperback, 1 Aug 1994
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Product details

  • Paperback: 224 pages
  • Publisher: Booth-Clibborn Editions; 9th edition (Aug. 1994)
  • Language: English
  • ISBN-10: 1873968426
  • ISBN-13: 978-1873968420
  • Product Dimensions: 21.6 x 1.9 x 27.3 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 218,211 in Books (See Top 100 in Books)

Product Description


Typography is the key issue in British graphic design circles. This paperback edition presents a survey of the significant trends and fresh typographic thinking made possible by current typesetting technology.

Customer Reviews

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Top Customer Reviews

Typography now: the next wave is a superb treatise--visually and intellectually--on the current state of typefaces. The book itself is a journey through the soul of design excellence and creativity, pushing the concepts way beyond the pedestrian. Yet it manages to retain the calm dignity of legibility.
Some books on type and design promise what they can't deliver. Typography now: the next wave is a heady, visual narrative that can capture your imagination and set free the possibilities within. It has achieved that perfect relationship among designers, editors and typographers: an intuitive synergy oozing out of each and every page, cover to cover.
The introduction by editor Rick Poynor aptly sets the tone for what readers can expect: "becoming an active participant in the construction of the message". A section divider clearly demarcates each section; and the captions are clear and concise.
I can't wait to get my hands on the next book by the people responsible for Typography now: the next wave.
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A stunning book, inspired by the very best of the best contemporary designers who've come out of the forming period of modern design. This is a treasure.
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Most Helpful Customer Reviews on (beta) 4.5 out of 5 stars 2 reviews
5 of 5 people found the following review helpful
5.0 out of 5 stars Buy it! 29 Mar. 2001
By M. Zafir - Published on
This book is basically a guide to "new experimental typography". A bit of intro by the author and the rest are just pictures. But don't get me wrong. I know I said it casually but after viewing (I can't say reading when it comes to pictures, can I?) the content of this book, my head almost burst! So many ideas suddenly popped up!
This book however does not teach you how to create great designs, or how great designs are created. It doesn't tell you the rules of typography etc. All it does is showing you the designs related to typography by some designers. If you're looking for ideas, this is the book for you.
2 of 2 people found the following review helpful
4.0 out of 5 stars Dated but thought-provoking 29 Mar. 2009
By Nora Brown - Published on
Rick Poyner, one of the editors of this book, was prescient when he wrote in the introduction: "Some [of these works] will stand the test of time; others will prove to have been representative of their period, but of no greater significance." In fact, the majority of items in the book fall into the latter category.

Though it seems somewhat counter-intuitive, the use of computers in design and typography (quite new in the early 90's, when this book was published) allowed these designers to create works with less precision, more randomness, and more expression than preceding methods. Thus, many of these works read like the result of someone playing with a new tool and taking it to its extreme. You'll find total illegibility, warped type, layers of type, type in extreme sizes and crazy directions, much of which looks highly stylized and dated. Interestingly, most of the works are for non-commercial use, like posters for design schools, art exhibitions, musical performances, etc.

This book is worth having for a few reasons. One, there are some interesting pieces that stand out from the rest and will spark ideas. Two, the designs serve to remind us that just because you CAN make a piece of text jagged, cluttered, and obscure doesn't mean you should. Three, it will get you thinking about the place of the designer/typographer/graphic artist.

These folks (or some of them anyway) were arguing that the designer is not just an arranger of content, but an interpreter of it. They claimed (to me contradictorily) that "the aim is to promote multiple rather than fixed readings" but also that "designers must be able to function as visual editors who can bring acute perception to their readings of the text." How can the designer promote multiple readings while also developing and promoting his/her own? In hindsight, these arguments read like justification for their play and experimentation with type. In any case, this perspective on the role of the designer is interesting to consider, especially applied to web design, where the focus is so often on user-centric design.
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