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The Typography Idea Book: Inspiration from 50 Masters by [Gail Anderson, Gaile Anderson, Steven Heller]

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Steven Heller

The Typography Idea Book: Inspiration from 50 Masters Kindle Edition

by Gail Anderson (Author), Gaile Anderson (Author), Steven Heller (Author) Format: Kindle Edition

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The latest in this successful series, this book features around 150 of the most important buildings in the history of world architecture – from the pyramids and Parthenon to some of the most significant works by recent architects.

The buildings are organized by type – from places of worship and public buildings to houses – and are divided into nine chapters, each with an informative introduction that surveys the history of that type. For each building there are numerous, accurate scale drawings showing a combination of floor plans, elevations and sections as appropriate, all specially redrawn for this book.

The quality and number of the line drawings, together with the authoritative text by a renowned architectural historian, allow all the buildings to be understood in detail and make this an invaluable resource for students.

Print length

128 pages
Language

English
Publisher

Laurence King Publishing
Publication date

12 Oct. 2012
File size

17748 KB
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Product description

Book Description

Playing with typographic puzzle pieces is one of the joys of graphic design and typographers have many entertaining, esoteric and eccentric options at their disposal

From the Back Cover

An introduction to the key elements of good typographic design. Broken into sections covering the fundamentals of typography, it features works by acclaimed typographic designers from across the world. Each section illustrates technical points and encourages readers to try out new ideas of their own.

ASIN ‏ : ‎ B01N132YI5
Publisher ‏ : ‎ Laurence King Publishing; 1st edition (12 Oct. 2012)
Language ‏ : ‎ English
File size ‏ : ‎ 17748 KB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Not Enabled
Print length ‏ : ‎ 128 pages

Best Sellers Rank: 325,655 in Kindle Store (See Top 100 in Kindle Store)
- 245 in Typography in Graphic Arts
- 6,361 in Arts & Photography (Kindle Store)

Customer reviews:
117 ratings

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Simple

Reviewed in the United Kingdom on 26 December 2017

Verified Purchase

A basic idea book for design. Not much more to it than that.

Helpful

N. Wu

Short and sweet idea book full of great examples demonstrating the power & diversity of typography.

Reviewed in the United Kingdom on 20 May 2017

Typography and design often go hand in hand, and never before have words like typography, lettering, fonts, hand-drawn or script lettering been more popular in Google searches or more widely known by non-designers. Thanks to creative blogs, websites, Pinterest and apps like Instagram, heightened interest in typography has led to many more books on the subject. This is another one worth taking notice.

The followup to "The Graphic Design Idea Book,” (the yellow one) Steven Heller & Gail Anderson have put together another great inspirational guide (the red one) to help creative blocks or bolster smart conceptual thinking. Similar in format, design (cover by Pentagram) and page count, it’s also full of brilliant examples demonstrating the power and diversity of typography in action.

Rather than wall-to-wall imagery à la Pinterest, this book constructively explains basic graphic design precepts and history in a way that sticks. Connecting a conceptual premise with an proven visual example by one of 50 celebrated creative thinkers known for their mastery in typographic design (including Herb Lubalin, Paula Scher & Zuzana Licko) on each spread, the authors demonstrate an effective idea in action.

For example, New York illustrator & designer Seymour Chwast was tasked with designing a logo for Artone ink label and box in 1964. Hand drawn as a stylized lowercase A in solid black, the simple curves match well with the Art Nouveau-inspired forms that can be created with the flow of ink. However, as classic design is apt to do via timeless concepts, the visual twist of having the counter (or negative space) of the A shaped as a drop of ink functions as a pleasant surprise. The idea of hidden imagery inside the negative space of logotypes has been a graphic device that still resonates over the years and continues today, regardless of style, subject matter or medium. The thinking behind these examples are primarily print, but it doesn’t mean the precepts end there. Many of the ideas covered can carry over into web, app, product, or even interior design disciplines. They also transcend overused design trends, visuals or typography in pursuit of the core visual device.

An easy guide of ideas using letters of all languages (not limited to English alone) is well-delivered in a short and sweet book that encourages the reader to spend time with it thoughtfully. Described as “Inspiration from 50 Masters,” much is covered here; fundamental design themes of dimension, transformation and layering to more complex ones like abstraction, collage & expressive reduction. Part typographic design history lesson, part mentor in a book, part light inspirational reading, this is worthy as a creative resource regardless of whether you are a longtime professional or just getting started.

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