First came upon this book during a Design and Layout course - excellent book. It shows how to make typography work to its best potential and the importance of symetary for layouts. It helps educate the reader/user that negative space on the page is not a bad thing - while at the same time showing you how to give your works the WOW factor. Its a must for anyone working in design, from the fledgling to the design director. A must have for any studio!