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A Type Primer Paperback – 7 Mar 2011

4.8 out of 5 stars 12 customer reviews

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Product details

  • Paperback: 240 pages
  • Publisher: Laurence King; 2 edition (7 Mar. 2011)
  • Language: English
  • ISBN-10: 1856696448
  • ISBN-13: 978-1856696449
  • Product Dimensions: 17.6 x 1.7 x 25 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Bestsellers Rank: 28,655 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

From the Back Cover

A practical introduction to typography, this book analyzes the basic principles and applications of type. From measuring type and classifying typefaces to organizing text on a page and understanding grid systems, the author covers everything that the beginning student of graphic design needs to know. In addition, he includes a brief history of typography, numerous examples to illustrate the points raised, and a series of useful exercises to help readers put basic principles into practice.

Engagingly written, this book is an invaluable resource for the beginning graphic designer and a useful refresher far the more experienced one.

--This text refers to an alternate Paperback edition.

About the Author

John Kane teaches typography and graphic design at Northeastern University and at The Art Institute of Boston at Lesley University. He has been a practising graphic designer and teacher for the last twenty-five years.


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Top Customer Reviews

Format: Paperback
Im currently a student studying Graphic Design and needed this book for a brief that involved typography. I found it exstremly useful especially in areas such as the anatomy of type as it clearly identifies all the different parts of type. I havent put it down since. This book is packed full of information and will provide any beginner with the knowledge they need to succeed. It deffinetly takes pride of place of my book shelve. I recommend any person using typography in their work to buy this book.
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As a beginner I found this book fascinating and immediately useful. Clearly laid out and interesting, I'd recommend it to anyone who wants to improve their understanding of letterforms and the use of type.
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Format: Paperback Verified Purchase
An excellent and insightful analysis of type from one of the most knowledgable sources I know. Accessible and enjoyable education for anyone interested in learning about the origins and intricacies of fine typography.
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Format: Paperback Verified Purchase
Unfortunately, the second edition is not as amazing as the first in its form.
The first is a real jewelry container.
however, the content is what I could see better in the subject since 10 years.
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Format: Paperback Verified Purchase
Bought for son who is studying Graphic Design at Uni. He say's it is a great book.
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Format: Paperback Verified Purchase
A must have book for graphic designers!
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