For beginning and intermediate typography courses. Practical and hands-on in approach, this text/exercise manual speaks clearly to beginning students of graphic design about the complex meeting of message, image, and history that is typography. Focused on intent and content, not affect or style, it makes informed distinctions between what is appropriate and what is merely show. Filled with examples, exercises, and background information--and designed itself to reflect good typographic design--it guides students systematically to the point where they can not only understand but demonstrate basic principles of typography, and thereby strengthen their own typographic instincts.
--This text refers to an alternate
kindle_edition edition.
From the Inside Flap
A best-selling practical introduction to typography, this book analyses the basic principles and applications of type. In this revised and expanded edition, the author includes more on digital type, as well as new material on setting of type, choosing an appropriate typeface, and the use of colour to reinforce typographic hierarchy. The section on grid systems has been strengthened with the addition of new explanatory diagrams. The book also includes a brief history of typography, numerous examples to illustrate the points raised and a series of useful exercises to help readers put basic principles into practice. John Kane has set up an accompanying website with further information and exercises to be used in conjunction with the book. Engagingly written, this book is an invaluable resource for all students of graphic design and typography.
--This text refers to an alternate
kindle_edition edition.
From the Back Cover
A practical introduction to typography, this book analyzes the basic principles and applications of type. From measuring type and classifying typefaces to organizing text on a page and understanding grid systems, the author covers everything that the beginning student of graphic design needs to know. In addition, he includes a brief history of typography, numerous examples to illustrate the points raised, and a series of useful exercises to help readers put basic principles into practice.
Engagingly written, this book is an invaluable resource for the beginning graphic designer and a useful refresher far the more experienced one.
--This text refers to an out of print or unavailable edition of this title.
About the Author
John Kane teaches typography and graphic design at Northeastern University and at The Art Institute of Boston at Lesley University. He has been a practicing graphic designer and teacher for the last twenty-five years.
--This text refers to an out of print or unavailable edition of this title.
![A Type Primer (2nd Edition) by [John Kane]](https://m.media-amazon.com/images/I/41n9-66mOqL._SY346_.jpg)
