Twitter Power: How to Dominate Your Market One Tweet at a Time Hardcover – 6 Mar 2009
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"Arguably, one of the best tomes...Twitter Power is jam–packed with clever ways to start and dominate a marketplace." (Brandopia.typepad.com, March 23rd 2009) "...good comprehensive overview...Comm is at his best when discussing how to use Twitter as a marketing, PR or promotional tool." (B2B Marketing, July 2009)
“For months I saw and heard the buzz about Twitter, but it wasn’t until Joel told me details about it that I fully understood its marketing implications. Now I can clearly see how this free site can help me further build relationships with my customers, and I am going to be ‘tweeting’ frequently! In fact, I have already started, thanks to Joel. So thanks for writing this book, Joel. It’s going to help a lot of people grow their business!” Stephen Pierce ( www.MakeRealMoneyOnTheInternet.com ) “In the short amount of time I have had with Joel Comm, I can clearly see that this is a man who understands how to build profitable Internet businesses. Twitter Power is sure to set a new standard for those seeking to broaden their entrepreneurial vision to include the latest Internet technologies. I recommend you read it and begin applying it to your business right away!” Bill Bartmann, Billionaire Business Coach ( www.billioanireu.com ) “I was lucky. Joel Comm sat down with me and explained what Twitter is, how it works, and how I could and should be using it for my business. Joel knows more about using Twitter than any other human, and the proof is in his own massive success with "tweeting." You′re even luckier; in this book, Joel will teach YOU everything you need to know about Twitter—and you don′t even need to buy him lunch.” Dan O′Day, radio advertising guru ( www.twitter/dan—oday ) “I′m amazed how many people are not yet using Twitter to connect with customers and associates. Once again, Joel Comm leads the way into the future by showing people how they can have increased success by taking some very simple actions. This book has inspired me to take my social media presence to the next level!” Christopher Howard, wealth and personal achievement expert “Social media has given online business the fuel to ride the next wave of the Internet for many years to come. If you want to be on the cutting edge of strategies that are being implemented by the most successful businesses, Twitter Power is a must–read. Joel has done a great job of demonstrating how a minor investment of time and energy can result in long–term payoffs. No wonder they call him the Social Media Expert!” Kristopher Jones, CEO of Pepperjam and author of Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing “Joel Comm′s understanding of social media and its applications for entrepreneurs and the growth of their businesses is remarkable. Beyond his knowledge, it is his ability to communicate it effectively that makes him stand apart, while his humor in delivery keeps you coming back for more. “ Jen Groover, a "One Woman Brand" and founder of Butler Bag LLC “I′ve been a big fan of Joel′s ability and track record to keep up and explain the importance of new web–based communication tools and trends. I consider him to be at the front edge of the Internet and a sage guide to help you grasp and understand changes in the fast–paced online world.” Tony Rubleski, Amazon #1 bestselling author ( www.MindCaptureBook.com ) “Thanks, Joel, for this intriguing look at Twitter. You’ve proven that Twitter Power isn’t just about making new connections to generate sales. It’s about brand–building, focus groups, the exchange of ideas and the emotion of debate. All conducted in real time via computer, cell phone, PDAs, and perhaps even TV by the time you read this. When you add in the incredibly viral nature of Twitter, the possibilities are virtually endless.” Dan Nickerson ( www.YouMetDan.com ) “I′ve been following Joel on Twitter for a while now and I′ll be frank—he annoys me . But in a good way. He always manages to grab my attention in Twitter, despite the limited words availablle within the microblogging platform. This clearly demonstrates that Joel understands how this new and powerful social media tool should be used. If you want to unleash the power of Twitter for your business, Joel is someone you should pay attention to.” Yaro Starak ( www.entrepreneurs–journey.com ) “I′m a twittering fool. Twitter is one of the most addicting things on the net. Besides the fact you get to update everyone and talk to people you′d rarely talk to, it′s a great tool for building an online buzz. Make sure you follow Joel Comm on this subject, because he′s on the cutting edge of this.” Matt Bacak, Internet multi–millionaire, Atlanta, GA
Cutting edge business-persons are leveraging the power of Twitter to introduce themselves to and communicate with customers in a whole new way that makes them feel like valued friends. In Twitter Power online expert Joel Comm provides a step-by-step explanation of how business owners can reap the benefits of Twitter.
From the Inside Flap
Do you know what Twitter is? You shouldif you′re in the business of promoting your business, that is. Twitter is a social media platform that lets users blast short messages, or "tweets," to members via the Twitter Web site, as well as cell phones, e–mail, IM, and even through Facebook. It′s a great and effective way to keep people connected and up to date on what′s going on in their social circle in real time. But it′s not just for staying in touch with friends. It′s also a great way to publicize your business or organization. Presidential campaigns use it to keep supporters and volunteers up to date; activists use it to coordinate street protests; and the office of the Prime Minister uses it to keep Britons informed on politics. But most importantly, businesses are using it to interact with customers and other businesses in a whole new way. Twitter Power shows you how to leverage the power of Twitter for instant business benefitslike reaching new markets and increasing sales. You can build a loyal customer following, expand your brand, and generate instant buzz when you integrate Twitter into your existing marketing strategies. The best businesses of today and tomorrow are using this high–tech, low–cost, and low–hassle technology to gain real advantages over their competitors. Joel Comm, one of the world′s leading social media and online marketing experts, covers every aspect of the Twitter phenomena. He explains what Twitter is and why it works; how to jump into the conversation and build a following; how to use it to build better teams and stronger brands; how to make Twitter your ultimate customer help desk; and how to use it to drive traffic to your Web site. Plus, Comm includes case studies of businesses that use Twitter successfully, giving you the examples and best practices you need to succeed. Success in business is about staying connectedto colleagues, teams, and especially customers. Twitter offers a new, high–tech way to achieve that connectedness and build a better brand with a core of loyal, enthusiastic customers. If you want to learn to grow your business one tweet at a time, Twitter Power will show you how.
From the Back Cover
Praise for twitterpower "As a forward–thinking entrepreneur, it′s clear to me that Twitter is a must–use for any smart businessperson online. Joel Comm′s Twitter Power is the must–read guide defining how to leverage the power of this incredible tool to brand and increase sales in an increasingly competitive world."—Joseph Sugarman, Chairman & founder, BluBlocker Corporation, and author of The Adweek Copywriting Handbook "Jam–packed with clever ways to leverage the Jovian social–networking power of Twitter. The ′Twitter as Help Desk′ idea alone is a fiendishly simple revolutionary idea."—Mark Joyner, #1 bestselling author of Integration Marketing ( www.integrationmarketing.com ) "When Joel Comm speaks about anything to do with making money on the Internet, I listen. If you want to learn what you need to know for your business to profit from Twitter, you will find it in the pages of this excellent guide."—Chet Holmes, business consultant and strategist, author of the #1 business bestseller The Ultimate Sales Machine
About the Author
Joel Comm is one of the world′s leading experts on strategies for making money online. He is an in–demand speaker at conferences on Internet marketing and business, and also the author of The AdSense Code and Click Here to Order. Ken Burge is an eight–year veteran of Microsoft and is currently Joel Comm′s business partner and President of InfoMedia, Inc. As an expert in online marketing and strategy, Ken is responsible for the direction and management of more than fifty profitable online properties.
14 customer reviews
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If you are not a user of Twitter either as a personal user or a business looking to dip their toe in the water of social media, this book covers everything. Starting from the basics, this book explains how to open a Twitter account, get the look and feel right with adding your own background, profile picture and any external links you may have. Even though Twitter is very easy to use and quite clearly laid out, I would imagine some people may find this useful.
As the book progresses it clearly outlines to you the does and dont's of managing your Twitter profile from how to build your followers in the right way and how to tweet, which is vital if you are going to both maintain your existing followers and acquire new followers.
One of the chapters explains about some of the various different types of apps available to use in for managing your Twitter profile, tweets, retweets and how to track tweeted links.
Primarily written for businesses but for personal users of Twitter there is a good chapter on Twitter monitoring or `listening' as I like to call it. It explains how to use the search.twitter.com function and then explains how to engage in conversations with those tweeters.
Would I suggest reading it?
Overall it is a good book and purveys Joel's enthusiasm for the subject and more so the Internet. It is best for those coming fresh to Twitter, it is not really for those that currently have accounts, or those people that have read about such corporate successes like; @comcastcares, @southwestair, @btcare and @easyJetcare.
However, Joel Comm's book provides real insight for the virgin twitterer who plans to use Twitter as a marketing tool for business. He fully explores all the built in Twitter features and shows you everything from maxing your Twitter appearance to keeping your tweets on the right side of libel!
He also explores the profusion of applications created to help you make the most of Twitter. However, bear in mind that the app list will have been superceded almost as soon as the ink dried on the printed page. I'd advise checking out the current selection of apps IN ADDITION to those outlined in the book.
Good book - absolutely worth the money if you plan to use Twitter in a business capacity. Not heavy on the jargon - I found it easy to read and I'm not a techie minded person at all.
Unfortunately, the whole business world is switching on to Twitter and it is increasingly being used in this way - which gets a bit annoying for everyone else on there who doesn't want a marketing man selling them anything. Read the etiquette section carefully so that you don't end up annoying people.
The Anthony Robbins involvement is the Foreword - he doesn't contribute actual copy to the book content.
It's simple, in fact.
For anyone that knows even the basics the extra information could have been put in a 1000 word article online. All the information is obvious, and has been stretched out.
Like basically he says you need to write good, popular stuff on Twitter. SHOCKER! And that's a chapter, why? To fill pages I suppose.