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Twenty-six ways of looking at a blackberry: How to let writing release the creativity of your brand Paperback – 1 April 2009

4.7 out of 5 stars 18 ratings

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Arrives: Sep 25 - 29 Details

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Product details

  • Paperback : 240 pages
  • ISBN-10 : 1408105942
  • ISBN-13 : 978-1408105948
  • Product Dimensions : 12.9 x 1.4 x 19.81 cm
  • Publisher : A & C Black Publishers Ltd; UK ed. Edition (1 April 2009)
  • Language: : English
  • Customer reviews:
    4.7 out of 5 stars 18 ratings

Product description

Review

John Simmons has done more than anyone else to demonstrate how truly great brands are about imagination not focus groups or demographics. His new book is the perfect sharpener for the jaded creative palate: smart, witty, and full of ideas that match elegance with originality, it should be issued with a READ NOW sticker to every single copywriter in the country. -- John Mitchinson, founder, QI

John Simmons is the patron saint of business writers everywhere. I've learned plenty from his books in the past and will learn plenty from this one too. -- Dan Germain, Head of Creative, innocent

Review

John Simmons is the patron saint of business writers everywhere. I've learned plenty from his books in the past and will learn plenty from this one too.