FREE Delivery in the UK on orders with at least £10 of books.
Only 1 left in stock (more on the way).
Dispatched from and sold by Amazon. Gift-wrap available.
Twenty-six ways of lookin... has been added to your Basket
FREE Delivery on orders over £10.
Used: Very Good | Details
Sold by the book house
Condition: Used: Very Good
Comment: This item will be picked, packed and shipped by Amazon and is eligible for free delivery within the UK
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Twenty-six ways of looking at a blackberry: How to let writing release the creativity of your brand Paperback – 1 Apr 2009

4.9 out of 5 stars 19 customer reviews

See all formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition
"Please retry"
Paperback
"Please retry"
£9.99
£4.03 £0.01
Note: This item is eligible for click and collect. Details
Pick up your parcel at a time and place that suits you.
  • Choose from over 13,000 locations across the UK
  • Prime members get unlimited deliveries at no additional cost
How to order to an Amazon Pickup Location?
  1. Find your preferred location and add it to your address book
  2. Dispatch to this address when you check out
Learn more

Are You an Author Looking to Publish Your Book?
It's Free, Fast, and Easy to Publish to Kindle, Print and Audio with Amazon Independent Publishing Learn more
£9.99 FREE Delivery in the UK on orders with at least £10 of books. Only 1 left in stock (more on the way). Dispatched from and sold by Amazon. Gift-wrap available.
click to open popover

Special Offers and Product Promotions


Frequently Bought Together

  • Twenty-six ways of looking at a blackberry: How to let writing release the creativity of your brand
  • +
  • Dark Angels : How writing releases creativity at work
  • +
  • The Invisible Grail: How brands can tell better stories
Total price: £35.97
Buy the selected items together

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter your mobile phone number.




Product details

  • Paperback: 240 pages
  • Publisher: A & C Black Publishers Ltd (1 April 2009)
  • Language: English
  • ISBN-10: 1408105942
  • ISBN-13: 978-1408105948
  • Product Dimensions: 12.9 x 1.4 x 19.8 cm
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (19 customer reviews)
  • Amazon Bestsellers Rank: 782,762 in Books (See Top 100 in Books)

Product Description

Review

John Simmons has done more than anyone else to demonstrate how truly great brands are about imagination not focus groups or demographics. His new book is the perfect sharpener for the jaded creative palate: smart, witty, and full of ideas that match elegance with originality, it should be issued with a READ NOW sticker to every single copywriter in the country. -- John Mitchinson, founder, QI

John Simmons is the patron saint of business writers everywhere. I've learned plenty from his books in the past and will learn plenty from this one too. -- Dan Germain, Head of Creative, innocent

Review

John Simmons is the patron saint of business writers everywhere. I've learned plenty from his books in the past and will learn plenty from this one too.

See all Product Description

Customer Reviews

4.9 out of 5 stars
5 star
17
4 star
2
3 star
0
2 star
0
1 star
0
See all 19 customer reviews
Share your thoughts with other customers

Top Customer Reviews

Format: Paperback
I picked John's book up with my Sunday breakfast and read it through to my mid morning banana and coffee. Writing is one of those everyday habits, like walking and breathing, that I usually do on automatic pilot. John's book produced a charge of adrenalin that has stayed with me. What could easily have been turgid took me right away from the Sunday papers. The banana and coffee tasted great.
Comment 2 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
I am not a writer I just have to write things at work. Well I thought that until I read some of John Simmons' previous books and then attended one of the Dark Angels courses. Then I realised that yes I was a writer and that I had slipped into the habits of corporate writing John describes. Dark Angels etc showed me different ways to break out of the corporate boxes in communication in general not just writing. Twenty six ways of looking at a blackberry really makes you see how the boxes can be crushed to little pieces. The appendix in the book, Forever young a lecture at Shakespeare's Globe, is also a little gem with John's ten principles to apply to writing (and communication in general) at work.

John's books have also made me more aware of branding - perhaps because I am not a spender branding tended to be wasted on me. In the time I was reading Twenty-six ways of looking at a blackberry I saw the strap line "We are all over the place" under an estate agents company name. We know what it says!!
Comment One person found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
This book joins Harold Evans' 'Essential English for Journalists' and Gowers' 'The Complete Plain Words' as one of the must-read books for anyone involved in writing for business. '26 Ways...' dispels the notion that constraint necessarily limits creativity, and shows that the need for a piece to meet a brief can be a powerful springboard for ideas and language. John Simmons explores the possibilities of words at work in a warm, personable and persuasive way far removed from the robotic verbiage of conventional corporate management. He also demonstrates that a richer form of language can convey more profound, nuanced, illuminating and engaging ideas - something often lost in the unthinking rush towards 'Plain English' (after all, who wants to be plain?) Any reader will be inspired to delete the 'going forwards', 'downsizings' and 'people solutions' from their lexicons and go in search of more expressive and effective ways to connect with readers.
Comment One person found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
One of the things I like most about the book is John's belief that we are all capable of writing in a more compelling and persuasive manner. In this latest addition to the bookshelf he gives us practical tools to help unleash that potential. I had high hopes for the book from the outset having enjoyed many of John's other books. A particular favourite has been 'We, Me, Them & It'. And in 'Twenty-six ways' he returns to the theme of writing powerfully for business. In fact, taking a single base text, he returns to it twenty six times through the distorting lenses of, amongst others, Dickens, Greek myth, the graphic novel, Shakespearean sonnets, detective fiction and haiku. What he leaves the reader with is not so much a prescription for better writing, a list of do's and don'ts, but rather a whole series of methods to subvert the commonplace, avoid the formulaic and seek out a more interesting route.
Comment One person found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
If you are looking for inspiration and ideas to sharper your business writing or copywriting skills, start here.

In this book John Simmons provides 26 examples of how to use words in different ways to communicate your brand or business more vividly.

He does this by rewriting the same short drab corporate text from a fictitious technology company's Annual Report in 26 different styles- including that of being 'written on a Blackberry for an eight year old', detective fiction, as a song lyric and in a Starbucks style. Simmons includes exercises, analysis, tips, insights and useful anecdotes with each one.

It's both entertaining and illuminating, and the perfect antidote to business language that is frequently dull and sets out to obfuscate the facts.

A useful reference book and source of ideas for anyone interested in writing better for business.
Comment One person found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
My problem with this book is that every time I read a chapter, I lend it to someone who will find it valuable. Problem solved, I ordered a number of new copies.

Quite simply this is for anyone in any organization who wants to influence or change the culture of writing and tone of voice of their organization. Some companies have a tendency to write brochures,annual reports,customer letters designed to fulfill legal requirements,committee approvals,and ID manuals completely forgetting their intended audience.

Be bold, drop one in the in tray of your friendly Investor Relations, Corporate Communications and Marketing gurus and light blue touch paper.

This book will make you frustrated, it will make you think, and hopefully it will energize you to become a standard bearer for a new way of expressing the essence of your organization.
Comment One person found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
With twenty-six alternative versions of a generic piece of business writing, John Simmons demonstrates the notion that corporate limitations can actually be used as a stimulus to writing.

In being forced to write in a certain style it becomes clear as to what can work and what does not. An annual business report will never be written in the style of detective fiction, but in doing so the author demonstrates that, with a different attitude taken towards business writing, a campaign can hit the target market more effectively than a conformist, bland, play-it-safe approach.

John Simmons coaches the reader throughout, looking over his shoulder at every step to ensure that they are still on board. I found myself totally immersed and only stopped to make a string of notes and a list of people who I know will benefit greatly from this book.
Comment One person found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Most Recent Customer Reviews



Feedback