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Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series) Hardcover – 16 Mar 1998

4.7 out of 5 stars 21 customer reviews

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Product details

  • Hardcover: 320 pages
  • Publisher: John Wiley & Sons (16 Mar. 1998)
  • Language: English
  • ISBN-10: 0471189626
  • ISBN-13: 978-0471189626
  • Product Dimensions: 15.5 x 3 x 22.4 cm
  • Average Customer Review: 4.7 out of 5 stars 21 customer reviews
  • Amazon Bestsellers Rank: 202,549 in Books (See Top 100 in Books)
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Product description

Review

". . . I was glued to Jon's book. Best practice, common sense, and extraordinary intelligence throughout." -David Wheldon, President, BBDO Europe. -- David Wheldon, President, BBDO Europe.

"A very smart, very funny look at what works, what doesn't, and why, in the sometimes maddening, sometimes inspiring business of advertising. One of the brightest books about the subject in a long, long time." - Geoffrey Frost, Director of Global Advertising, Nike Inc. -- Geoffrey Frost, Director of Global Advertising, Nike Inc.

"Jon Steel is one of the top five account planners in the world. The depth and breadth of this book reflects his vast personal experience and exceptional talent. It's not just a great book about account planning, it's a great book about advertising." -Jane Newman, Partner, Director of Strategic Planning, Merkley, Newman, Harty. -- Jane Newman, Partner, Director of Strategic Planning, Merkley, Newman, Harty.

"The beauty of this book is that it discusses the theories and practice of one of the brightest minds in advertising today, yet never loses its irreverent tone. It's a great book for the advertising industry and a must read for planners." -Rob White, Director of Planning, Fallon McElligott -- Rob White, Director of Planning, Fallon McElligott

Synopsis

Jay Chiat, founder of the prestigious Chiat/Day advertising agency (which created campaigns for the Energizer Bunny and Fruitopia) called it "The best new-business tool ever invented." A newly defined discipline that combines aspects of four traditionally separate areas of advertising and marketing, account planning is one of the hottest topics in advertising today. This book by account planning pioneer Jon Steel provides advertising professionals and marketers with their first practical look at a tool that is reshaping the ad industry.

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21 customer reviews

4.7 out of 5 stars

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7 December 2016
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29 April 1999
Format: Hardcover
2 people found this helpful
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12 June 1998
Format: Hardcover
One person found this helpful
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25 April 1999
Format: Hardcover

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