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The Truth About Search Engine Optimization Paperback – 13 Feb 2009

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Product details

  • Paperback: 224 pages
  • Publisher: Que Publishing; 1 edition (13 Feb. 2009)
  • Language: English
  • ISBN-10: 0789738317
  • ISBN-13: 978-0789738318
  • Product Dimensions: 13.5 x 1.8 x 21.3 cm
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 2,536,504 in Books (See Top 100 in Books)
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Product description

From the Back Cover

“Rebecca’s book is chapter-by-chapter gold for anyone who needs to understand how we find information on the Web.”

Kevin M. Ryan, Motivity Marketing, Inc., and Chairman of Search Engine Strategies Advisory Board

 

In this book, leading search optimization expert Rebecca Lieb brings together more than 50 absolutely crucial facts and insights decision-makers must know to drive more web traffic through better search engine placement. The Truth About Search Engine Optimization doesn't deliver abstract theory: it delivers quick, bite-size, just-the-facts information and plain-English explanations that executives, decision-makers, and even small business owners can actually use, no matter what kind of sites you're running, or what your goals are.

 

You will learn how to set realistic goals for search optimization... attract qualified traffic, not just "any" site visitors... incorporate search engine optimization into both new sites and redesigns... write for users... implement search-friendly content management... avoid problems with rich content technologies such as Flash and AJAX... create metatags that actually work... use public relations, blogging, and other techniques to drive traffic... budget and manage search optimization projects... and much more. 

 

This book reveals 51 PROVEN SEARCH ENGINE OPTIMIZATION TECHNIQUES and bite-size, easy-to-use advice that gets results including

 

  • The truth about page rankings
  • The truth about best SEO practices and SEO no-no’s
  • The truth about link love, keywords, and tags

 Introduction     vii

Foreword by Fredrick Marckini     ix

 

Part I: The Basics of Search

Truth 1: Getting noticed by spiders, robots, and crawlers     1

Truth 2: Learn to do the Google dance     5

Truth 3: It's not about traffic–it's about qualified traffic     9

Truth 4: Your reputation is on the line     13

Part II: The Truth About Being Site-Specific

Truth 5: SEO is an ongoing project, not set-it-and-forget-it     17

Truth 6: SEO is not an afterthought     21

Truth 7: SEO results aren't immediate or lasting     25

Truth 8: You don't have a homepage anymore     29

Truth 9: Think like a publisher, even if you're not     33

Truth 10: Site and page design count     37

Truth 11: Write for users and search engines will follow     41

Truth 12: Keywords are key     45

Truth 13: Use analytics and keyword research tools     49

Truth 14: Site stats share the bad news, too     53

Truth 15: Think twice about hot new technologies     57

Truth 16: Content management systems matter–a lot     67

Part III: Tag, You're It!

Truth 17: What's in a title? Everything…     65

Truth 18: The relative importance of meta tags     71

Truth 19: Tag images, audio, video, and other media     75

Part IV: The Truth About Links

Truth 20: Some links are more equal than others     79

Truth 21: Building links through online directories     83

Truth 22: Using SEO PR as a link strategy     87

Truth 23: The jury is out on paid links     91

Truth 24: Share and share alike: Reciprocal linking     95

Truth 25: Ads are links, too     99

Truth 26: Build your site in a good neighborhood     103

Truth 27: Blogs are a terrific link strategy     107

Truth 28: Putting the kibosh on link love with nofollow links     111

Part V: You Call That a Search Engine?

Truth 29: Search is going vertical     115

Truth 30: Everyone is local somewhere     119

Truth 31: Get listed to get vertical     125

Truth 32: Optimize off-site searches     129

Truth 33: Universal search and personalized search     133

Part VI: Get a Social Life

Truth 34: Blogs are built for SEO     137

Truth 35: RSS feeds "feed" SEO efforts     141

Truth 36: Users will create content for you     145

Truth 37: Tag images, video, links, and other media     149

Part VII: Search Ranking

Truth 38: Being #1 ain't what it used to be     153

Truth 39: Don't live and die by PageRank     157

Truth 40: Wag the long tail     161

Part VIII: The Truth About SEO Management

Truth 41: In-house or outsource?     165

Truth 42: Hiring a great search professional     169

Truth 43: Great SEOs sweat the small stuff     173

Part IX: Don't Be Evil

Truth 44: Beware blackhat SEO     177

Truth 45: Search engines frown on keyword stuffing and spam     181

Truth 46: Don't cultivate link farms     185

Truth 47: It's very difficult to get unbanned     189

Truth 48: Moving to a new domain is stressful     193

Part X: Going Beyond

Truth 49: Global SEO     197

Truth 50: Mobile SEO is more important than ever     201

Truth 51: Sometimes you don't want to be found     205

About the Author     208

 

Note: Appendix A is available for free and located online at www.informit.com/title/9780321534071.

 

About the Author

Rebecca Lieb is a digital content and SEO consultant, as well as a writer, author, and editor. For almost eight years, she was Vice President and Editor-in-Chief of the ClickZ Network, the largest source of interactive marketing and advertising news, opinion, commentary, and resources in the world, online or off. She has held executive marketing and communications positions at strategic e-services consultancies, and worked in the same capacity for global entertainment and media companies, including Universal Television & Networks Group (formerly USA Networks International) and Bertelsmann’s German network, RTL Television. As a journalist, Rebecca has written on media for numerous publications, including The New York Times and The Wall Street Journal, and spent five years as Variety’s Berlin-based German/Eastern European bureau chief. Until recently, she was a member of the graduate faculty at New York University’s Center for Publishing, where she also served on the Electronic Publishing Advisory Group. She frequently speaks on interactive marketing, advertising, and search worldwide.

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Format: Paperback Verified Purchase
Although the book contains 51 Chapters unfortunately it`s thin and about A5 size with only 2 to 3 pages per subject. If you then discount pages with text boxes with large font 20 text inside, then there is not a lot left to read.
If you are an absolute beginner at SEO this may be OK for you but I was looking for something far more technical. For instance although it mentions "meta-tags" in the page head, it gives no examples of all the available tags and how to set them up.

It fails to mentions Google Analyticals/Webmaster tools and Yahoo Explorer tools which are the essentials in any SEO work..
So, as I said it`s OK for an absolute beginner, but if you already know something about SEO then this book will provide you with no additional information.

There are far better books around with technical examples of how to optimize your web page
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Format: Paperback
There's a common fallacy amongst business owners. They know that in today's market they need an online presence. They also realize that they have to figure out a way to be found by potential customers. Most know that to do so they have to submit their site to online search engines like Google. The problem is that most people don't realize that the process isn't a one time event, it's a continuous process.

The Truth about Search Engine Optimization explains the importance of search engine optimization. It also shows how to make your business more visible to potential customers. Then, the book goes into even more depth about how to keep your stats up and how to determine what is working and where your website needs to improve. Very valuable information that could make the difference between a good idea that never sees the light of day and a successful business.
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Amazon.com: 4.5 out of 5 stars 26 reviews
4 of 4 people found the following review helpful
4.0 out of 5 stars Straight to the point 13 May 2009
By Bookworm - Published on Amazon.com
Format: Paperback Verified Purchase
I'm new to the world of SEO, so I wanted to know a little more about it without getting too confused on all the technical stuff. If you haven't read any of the "The Truth About" books, then the first thing you should know is that each chapter isn't very lengthy. Instead, it gets to the heart of the matter without having to go into all the little details. I did enjoy that much about this book.

The reason I didn't give it 5 stars is because doesn't give you examples to look at when you want to add it to your code. That, however, isn't enough to make me not like this book. I'm actually looking forward in getting more of these books.

So, if you want a book that doesn't get into all the technical terms of SEO, then you should pick this one up. It's a quick read, but a good read that will help you achieve some good SEO.
1 of 1 people found the following review helpful
4.0 out of 5 stars Terrific for beginners and seasoned pros 16 July 2010
By Ryan W - Published on Amazon.com
Format: Paperback Verified Purchase
This book touched on a number of SEO specifics without getting too technical but also did not alienate the important technical aspects. Great for small business owners looking to get more connected wth their own SEO as well as veteran SEOs needing a refresher or a new angle to look at. Highly suggest this book for any one with any amount of use for this industry.
4.0 out of 5 stars This book tells you about SEO as described 3 Dec. 2013
By Jaylia123 - Published on Amazon.com
Format: Paperback Verified Purchase
This book is okay. You will learn about SEO, but not necessarily how to use it. In other words, the author teaches the reader about the subject: what it is, how it works and how to use it most effectively.
1 of 1 people found the following review helpful
4.0 out of 5 stars Clear, to the point, valuable 16 Aug. 2010
By bancheromedia - Published on Amazon.com
Format: Paperback Verified Purchase
This is a very clear, concise book that has everything I needed to know to help develop SEO strategies for clients and identify a SEO expert as our consultant. I highly recommend this book over any other. It cuts through the phony rhetoric and gets right to the point. A good text for beginners and intermediates.
1 of 1 people found the following review helpful
4.0 out of 5 stars Good for Fundamentals 8 April 2011
By Ernst Zill - Published on Amazon.com
Format: Paperback Verified Purchase
I would not recommend this book for anyone who would consider themselves intermediate or advanced in SEO technique. I think it's a well-written introduction to the practice that can be useful, but doesn't offer anything groundbreaking. Great for someone who wants to learn the basics.
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