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Trust Me, PR Is Dead Paperback – 18 Jun 2015
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"Thrilling… a passionate revolution." (Huffington Post)
"Filled with aperçus, some good gossip and nine courses of food for thought." (Management Today)
"Cohesively combine much of the disparate strands of thought about the discipline's pressing need for reinvention, in a style that is, by turns, provocative and amusing." (The Holmes Report)
An inside look at the demise of traditional industry and the roles that trust, truth and transparency play in modern capitalism and politics.See all Product description
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Robert makes the point well that PR isn't a profession and so you get good practitioners and bad ones. I believe that many of the good ones are already embracing many/all of the themes Robert outlines. For the not-so-good PR practitioners - those preserved in aspic from a time marked by publicity and spin - this book provides a burning platform: skill up or die out.
But, Trust Me, PR is Dead is about far more than the discipline of public relations. It explores organisational design and the shift from bureaucracy to matrix organisations. It speaks of the breakdown of adversarial party politics, of the negative impact of consumerism with is emphasis on the desire of wants over needs and the perils of maximising shareholder value.
I've written a fuller review on my site.
A well known advertising agency used to send new employees a set of Russian dolls . Inside the smallest doll was a message "If each of us hires people who are smaller than we are, we shall become a company of dwarfs, but if each of us hires people who are bigger than we are, we will become a company of giants."
Each chapter tells the story of the impact of social forms of media on different areas of modern life. The failings that Phillips describes are much bigger than public relations.
The critical fact laid bare throughout the book is that it is no longer possible for an organisation to paper over cracks in its reputation because there is nowhere to hide.
Publics, empowered with their own forms of media, are quick to call out any difference between what an organisation says, and what it does.
Public trust is the most valuable currency of a modern organisation fostered through strong public values of authenticity, engagement and honesty. Phillips calls this public leadership.
Spin is dead and publicity may be dying but public relations, as a means of engagement between an organisation and its publics, is thriving.
Trust Me, PR is Dead describes the failings of modern business and politics that are being called out by empowered citizens. As a project it is an excellent case study for modern practice.
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I eagerly awaited my copy of ‘Trust Me, PR is Dead’ after so much pre-promotion earlier in the year.Read more