Trust Me CD
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Still only 26 years old, Craig David has earned a reputation as one of the UK's foremost talents, as well as one of the nation's most successful musical exports. He's now poised to return with a new album `Trust Me' on November 12th, already being heralded as his finest since the 2000 debut set `Born To Do It'.
`Trust Me' will be previewed by the release of the single `Hot Stuff (Let's Dance)', which combines Craig David's inimitable vocal gift with irresistible funk-infused beats and a sample of David Bowie's classic track `Let's Dance'.
Recorded in Havana, Cuba with producer Martin Terefe (KT Tunstall, James Morrison) and writer/producer/mixer Fraser T. Smith (Craig David, Kano, Beyonce, Plan B, Jamelia), the track `6 of 1 Thing' emphasises how Cuban musical culture influenced his new work, whilst the ballad `Awkward' (highlighting guest vocals from a female west London star-to-be) features some of his most evocative lyrics to date. Other highlights include the infectious hook and insistent rhythms of the title track, and `She's On Fire' which combines sublime bass with Craig's fluid lyrical flow.
Since becoming a global phenomenon with `Born To Do It', Craig David has become a huge UK superstar with two #1 singles (`Fill Me In' and `7 Days') and a further ten appearances in the Top 10. All three of his albums have been chart hits: `Born To Do It' (#1), 2002's `Slicker Than Your Average' (#4) and 2005's `The Story Goes...' (#5).
A multiple-award winner who has earned three Ivor Novello Awards (including Songwriter of the Year and Best Contemporary Song), four MOBOs (one of which was for Best UK Act) and two MTV Europe Awards, Craig David has worked with a talented array of artists including Sting and Artful Dodger's Mark Hill and Pete Devereux. Craig David also recently featured on Kano's Top 20 single `This is The Girl'.
Upon picking up the physical copy of the appallingly-titled, Trust Me, you immediately realise there's something different about Craig David. He's beefed up, lost that goatee and that hat and opted for a sharper suit. Frankly, he's back and he looks the business.
Like a DJ dropping a guaranteed crowd-pleaser, Trust Me opens up with the floor-filling "Hot Stuff". David Bowie's "Let's Dance" has been tinkered with before, but this is its most ear-catching interpretation for sometime, proving that Craig is matching up his sharp image with an equally incisive sound.
The big band pop feel of "6 Of 1 Thing" and "Friday Night" continue to warm you up nicely before the album launches into its soft centre. "Officiallly Yours" is an cheesy instant chart pleaser while "Just A Reminder" possesses a breezy calypso feel, no doubt a flavour of studio time spent in Cuba. "Kinda Girl For Me" - feauturing a motown hook from The Stylistics' "You Are Everything" - also deserves plaudits; if only for the lyric: 'She's so sick like a dope melody/ sitting nicely on top of the beat'. Make no mistake ladies, Craig's still got it going on.
Right on cue, Craig then builds towards a decent finale. The reggae-hip hop mash-up of "She's On Fire" demonstrates his ever-dextrous vocal ability, while his collaboration with Kano on "This Is The Girl" is clean UK hip hop fun, even though its role as the record's final track is confusing.
This album wouldn't be complete without a paragraph dedicated to the hugely impressive "Awkward". With a classic soul feel that hark backs to the Temptations era, slow-pop doesn't come much better. Featuring the dazzling vocal talents of Rita Ora, a 17-year-old discovered by the album's producer Martin Terefe, "Awkward" is evocative and tender in a way that those familiar with Craig's garage days, wouldn't know existed.
The key to Trust Me's immediate appeal lies in the charming powers of David, who uses all eleven tracks to pull you in like a man possessed. It's as if he's on the last date of his life, and he's not going to let this one go awry. 26 years-old and 13 million worldwide sales under his belt, Craig has matured into the real deal for a flagging UK R 'n' B scene. With an album that's a cert to be lavished with awards come 2008, it seems like Craig really was born to do it after all. --Tom Young
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Top customer reviews
The album starts with current single 'Hot Stuff' which admittedly I hated upon first listen, is catchy, vibrant, R&B/Pop crossover. Craig's smooth vocals on the frenetic beat, laced with the 80's style and panache.
Next up comes '6 of 1 Thing', a phrase known to many British citizen no doubt, sums up women with precision one minute here, then they are there, telling you six of one thing, then half a dozen of another. The vibrant brass adds to the tempo of this track, giving it a welcome kick, while Craig clicks along nicely with casually bouncy vocals.
How many of us have been stuck at home on a 'Friday Night' waiting for something to happen, noone out, you're hyped, want to hit the club. Wrong side of ten noone picking up the phone. A smoother beat to this track, with Craig asking what's going on, painting a vivid picture of being stuck watching Have I Got News For You.
'Awkward' situations are something we all find ourselves in from time to time, whether it be the awkward silences in conversation or awkward meetings with an old flame. On this track Craig realises he may have made a mistake letting his girl go when he see's her with a ring on her finger, gone from the shelf. This track is very soulful, and definately not something you'd associate with Craig, but I think that is typical of this album. It's new it's fresh, and Craig is all the better for it. 16 year old Rita Ora features, with sultry vocals she will go far.
'Just A Reminder' is truly that, sections of the track make Craig sound like a youthful Michael Jackson, crossed with the two stepping R Kelly. Another soulful vibed track pushes this album higher in my esteem.
She's so sick like a dope melody Craig croons over 'Kinda Girl For Me' which takes a sample of 'You Are Everything' recorded by Marvin Gaye and Diana Ross. This is a nice melodic ditty which talks about the girl of Craig's dreams. Another soulful smash which firmly asserts this albums presence in the soul music market.
Reggae influence and fueled 'Shes On Fire' comes next and is one of the best tracks on this album upbeat, lively, and fresh. Craig uses his Caribbean 'roots' to full effect, with smooth lyrics, and 'Welcome to Jamrock' styled flow later in the track, a definate bonafide hit.
'Don't Play With Our Love' continues on the upward spiral. The Cuban atmosphere really took affect on this track cool sounding, and great instrumentation add to this track as much as the lyrics and vocals. Craig is asking his girl for trust with unfaltered lyrics and excellent breakdowns, and not forgetting the trademark flow, seen more in the 'Born To Do It' days. Another hit in waiting.
'Top of the Hill', is somewhat out of character for this album and is definately my least favourite. Lyrically it's quite poignant, but that isn't always enough.
K to the A, Craig to the D come next with their collaborative top 20 hit 'This Is The Girl' personally one of my favourites being a big fan of Kano. The strings and synth in this song attribute all that is missing from the album.
I suggest you buy it, listen and trust Craig, he has definately delivered with this fourth offering 'Trust Me'.
I loved "Hot Stuff" upon release and was expecting big things from "Trust Me". And, it's safe to say that it doesn't disappoint! "Hot Stuff" is by no means the only song on the album which will make a successful chart single. The album is full of clever, catchy songs (with its perfect blend of soulful ballads and upbeat dance floor-fillers), the majority of which are more than capable of being chart hits.
For me, it's almost impossible to choose a favourite track, however, some of the highlights of the album include, "She's On Fire", "6 Of 1 Thing", "Officially Yours" and "Kinda Girl For Me". The first two, in particular stand out and should definitely be released as singles in the near future.
Although there aren't many, it annoys me to see negative reviews of this album - which all compare "Trust Me" with Craig's last 3 albums. I know that any album that Craig releases will always be compared to his debut, "Born To Do It", but in my opinion, "Trust Me" can't really be compared because it's so different (but in the best way possible). "Born To Do It" was released in 2000 - we're now in 2007. Not only has music changed in these last 7 years, but obviously Craig has too. This album proves just how much he has grown and matured as an artist - demonstrating his unbeatable, flawless vocals, exceptional music writing abilities and touching, soulful lyrics - showcasing Craig perfectly, proving that he's in it for the long-haul.
All I can say is 'Buy it'! You won't be disappointed.
There are no disappointing tracks here, and CD's voice is as smooth and soulful as ever. He's the X-factor winner Cowell and co could only dream of finding in their annual trawl of the hopeless and talentless. Trust Me has current pride of place on my iPod and likely to be for some time
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