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Trust, Inc.: How to Create a Business Culture That Will Ignite Passion, Engagement, and Innovation Paperback – 29 Nov 2013

5.0 out of 5 stars 1 customer review

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Product details

  • Paperback: 256 pages
  • Publisher: Career Press (29 Nov. 2013)
  • Language: English
  • ISBN-10: 1601632851
  • ISBN-13: 978-1601632852
  • Product Dimensions: 20.8 x 13.2 x 1.8 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 2,053,872 in Books (See Top 100 in Books)

Product Description

About the Author

Nan S. Russell is the author of The Titleless Leader and Hitting Your Stride. Her practical insights and workplace wisdom are grounded in actual experience, including a career that took her from a minimum-wage employee to vice president of a multibillion-dollar company. Today, she's a national speaker, consultant and a blogger for PsychologyToday.com on the topic of "Trust: The New Workplace Currency." Her Winning at Working column can be found in more than 90 publications. Nan has a BA from Stanford University and an MA from the University of Michigan. She lives with her husband in northwestern Montana.

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Format: Paperback
It is no coincidence that many (if not most) of the companies annual ranked each year among those that are most highly admired and best to work for and also annually ranked among those that are most profitable and have the greatest cap value in their competitive marketplace. However different these companies may be in most respects, the culture in each is one of mutual respect, based on traditional values with a shared commitment to superior service.

I am among those who view trust as the "glue" that enables any organization -- whatever its size and nature may be -- to establish a culture within which personal growth and professional development are most likely to thrive. Nan Russell is well-aware of all the problems that have developed and continue to exist in the workplace, such as employee disengagement, talent attrition, toxic leadership, and what James O'Toole so aptly characterizes as "the ideology of comfort and the tyranny of custom." Her focus in this volume is on what must be done to solve those and other problems and she also shares her thoughts about how to do that.

For example, in Part I (Chapters 1-5), Russell provides information, insights, and counsel with regard to how specific initiatives can help her reader to create a "trust pocket," engage the disengaged, earn and remain worthy of others' trust, trust others, enable personal as well as team accountability, and expedite innovative collaboration. In Part II, she focuses on how to "spark trust" with the five essentials (best revealed within the narrative, in context) and then in Part III, she shifts her attention to what she characterizes as "The Challenge of Trust." Actually, there are several challenges: earning trust, sustaining trust, and if lost, regaining it.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: HASH(0x9a773498) out of 5 stars 4 reviews
3 of 3 people found the following review helpful
HASH(0x9a46a99c) out of 5 stars How to establish, nourish, and sustain a culture based on mutual trust 5 Dec. 2013
By Robert Morris - Published on Amazon.com
Format: Paperback
It is no coincidence that many (if not most) of the companies annual ranked each year among those that are most highly admired and best to work for and also annually ranked among those that are most profitable and have the greatest cap value in their competitive marketplace. However different these companies may be in most respects, the culture in each is one of mutual respect, based on traditional values with a shared commitment to superior service.

I am among those who view trust as the "glue" that enables any organization -- whatever its size and nature may be -- to establish a culture within which personal growth and professional development are most likely to thrive. Nan Russell is well-aware of all the problems that have developed and continue to exist in the workplace, such as employee disengagement, talent attrition, toxic leadership, and what James O'Toole so aptly characterizes as "the ideology of comfort and the tyranny of custom." Her focus in this volume is on what must be done to solve those and other problems and she also shares her thoughts about how to do that.

For example, in Part I (Chapters 1-5), Russell provides information, insights, and counsel with regard to how specific initiatives can help her reader to create a "trust pocket," engage the disengaged, earn and remain worthy of others' trust, trust others, enable personal as well as team accountability, and expedite innovative collaboration. In Part II, she focuses on how to "spark trust" with the five essentials (best revealed within the narrative, in context) and then in Part III, she shifts her attention to what she characterizes as "The Challenge of Trust." Actually, there are several challenges: earning trust, sustaining trust, and if lost, regaining it. In each instance, the key consideration is authenticity.

My own experience is that unless and until a person trusts herself or himself, it will be very difficult to trust anyone else. For example, the most cynical people I know question others' motives but are unwilling and/or unable to question their own. In many situations, in the absence of certainty, it take great courage to have faith; in a word, to trust. Russell devotes an entire chapter to these and other issue, stressing the importance of being persistent when there are obstacles or setbacks, of thinking independently rather than agreeing with what "they say," of revisiting trust regularly to ensure that it remains authentic, and the courage of taking the lead when an action needs to be taken.

This is a remarkably thoughtful and thought-provoking book that I recommend highly to anyone old enough to read it and bright enough to understand it. Trust is at least as important in school classrooms as it is in the workplace. Nan Russell has as much of value to share with parents as she does with C-level executives.

It will be of greatest benefit, I suspect, to leaders in organizations that are determined (as this book's subtitle describes it) to "ignite passion, engagement, and innovation" at all levels and in all areas of the given enterprise. When undertaking to achieve that worthy objective, however, they need to keep in mind that it is impossible to ignite anything with wet matches.
3 of 3 people found the following review helpful
HASH(0x9a46a9fc) out of 5 stars Inspiring! 18 Nov. 2013
By Love to learn - Published on Amazon.com
Format: Paperback
What a fantastic book! Amazon sent me one of those annoying e-mails, "if you liked this book you might like this...."
Well, they were right, I did. I loved Trust, Inc. it was just the catalyst I needed to get me off my duff to inspire my team. It was fresh with great ideas that I had not thought of before. It is easy to become complacent and to keep doing the same old thing day after day. Trust, Inc. gave me great ideas to light a fire under our team to get us all excited about what we are doing, to feel passionate again. I bought copies for everyone.

I'm excited it is Monday morning, I'm ready to start the day with gusto.
2 of 2 people found the following review helpful
HASH(0x9b1fd720) out of 5 stars Excellent Book 20 Dec. 2013
By Victoria A Guse - Published on Amazon.com
Format: Kindle Edition Verified Purchase
This book is encouraging and gives good advice about how to be positive and grow trust in your business or workplace.
1 of 1 people found the following review helpful
HASH(0x9aaf3ccc) out of 5 stars Just the right balance to make it work 14 Mar. 2014
By Michael D Harris - Published on Amazon.com
Format: Paperback Verified Purchase
I was fighting my cynicism before I even opened this book but I was converted by Nan's perfect balance of evangelism and pragmatism. This book is loaded with positive steps you can take to improve trust and ways to handle push back when it comes. I thought I was doing a pretty good job with trust but this book opened my eyes. Every manger should read it!
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