Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

Kindle Price: £10.44

Save £3.55 (25%)

includes VAT*
* Unlike print books, digital books are subject to VAT.

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Deliver to your Kindle or other device

Deliver to your Kindle or other device

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by [Brogan, Chris, Smith, Julien]
Audible Narration
Playing...
Loading...
Paused
Kindle App Ad

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust Kindle Edition

3.7 out of 5 stars 7 customer reviews

See all 12 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition
£10.44

Length: 321 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Audible Narration:
Audible Narration
Switch back and forth between reading the Kindle book and listening to the Audible narration. Add narration for a reduced price of £4.49 after you buy the Kindle book.
Ready

Kindle Monthly Deal
Browse a new selection of discounted Kindle Books each month. Shop now

Product description

From the Inside Flap

There′s no question that the Internet has changed the way we do business—especially when it comes to marketing. Consumer environments are short on trust and populated by consumers who are cynical, savvy, and informed. Though it′s easier than ever to reach your customers, it′s less likely that they′ll listen. Today, the most valuable online currency isn′t the dollar, but trust itself. At the same time, social networks and personal connections have far more influence on consumers than your marketing messages ever will—unless your business knows how to harness them. In Trust Agents, two social media veterans show you how to tap into the power of these networks to build your brand′s influence, reputation, and profits. Trust agents aren′t necessarily marketers or salespeople; they′re the digitally savvy people who use the Web to humanize businesses using transparency, honesty, and genuine relationships. As a result, they wield enough online influence to build up or bring down a business′s reputation. This book will show you how to build profitable relationships with trust agents, or become one yourself. In an online world defined by its transparency, becoming a trust agent is no easy task, but once you′ve established your reputation, you can build influence, share it, and reap the benefits of it for your business. When you′ve learned a trust agent′s secrets, your words can carry more power and more weight than any PR firm or big corporate marketing department. Learn to use the power of the Web and social networks for your business now. Trust Agents gives you all the tools and strategies you need to do it the right way—honestly, effectively, and profitably.

From the Back Cover

The revised and updated edition of the breakthrough bestseller

Trust Agents has been widely acclaimed for its new approach toonline marketing. Now, in this revised and updated edition, social media veterans Chris Broganand Julien Smith show you how to tap into the power of social networks to build your brand′sinfluence, reputation, and profits. Combining high–level theory and practical advice, they deliveractionable strategies and real case studies that show how social media can positively impact your business. Let Trust Agents give you the keys to building customer loyalty online so your business can succeed in new markets and channels today!

Praise for Trust Agents

"Wow! Every once in a while you find a book that is a sit up in your chair, take notes, tell yourfriends, change your life breakthrough. This is that book. No kidding, you can trust me."
Seth Godin, author of Tribes

"Social media may be a phenomenon, but it′s not a fad. It has forever changed the waycompanies communicate with their customers. Trust Agents is the blueprint for doing it right."
David B. Thomas, Social Media Manager, SAS


Product details

  • Format: Kindle Edition
  • File Size: 961.0 KB
  • Print Length: 321 pages
  • Page Numbers Source ISBN: 0470635495
  • Publisher: Wiley; 2 edition (16 July 2010)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B003VWCQBK
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 3.7 out of 5 stars 7 customer reviews
  • Amazon Bestsellers Rank: #489,350 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  • Would you like to tell us about a lower price?


Customer reviews

Top customer reviews

14 January 2014
Format: Paperback|Verified Purchase
0Comment|Was this review helpful to you? Report abuse
10 April 2010
Format: Hardcover|Verified Purchase
0Comment| 3 people found this helpful. Was this review helpful to you? Report abuse
TOP 100 REVIEWER
17 November 2010
Format: Paperback
0Comment| 2 people found this helpful. Was this review helpful to you? Report abuse
13 October 2009
Format: Hardcover
0Comment| 12 people found this helpful. Was this review helpful to you? Report abuse
15 November 2010
Format: Hardcover
0Comment|Was this review helpful to you? Report abuse

Would you like to see more reviews about this item?

click to open popover

Where's My Stuff?

Delivery and Returns

Need Help?