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Trillion Dollar Coach: The Leadership Handbook of Silicon Valley’s Bill Campbell Hardcover – 16 April 2019
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The Sunday Times business bestseller
'Bill's passion for innovation and teamwork was a gift to Apple and the world. Trillion Dollar Coach has captured his tireless spirit so future generations can learn from one of our industry's greatest leaders'
-TIM COOK, CEO, Apple
'Bill shared his wisdom generously, expecting nothing back but the joy he got from teaching others. I was privileged to have him as my coach for several years. Many times since then, when asked for advice by others, I think of Bill and try to live up to the example he set.'
-SHERYL SANDBERG, COO, Facebook
Bill Campbell played an instrumental role in the growth of several prominent companies, such as Google, Apple, and Intuit, fostering deep relationships with Silicon Valley visionaries, including Steve Jobs, Larry Page, and Eric Schmidt. In addition, this business genius mentored dozens of other important leaders on both coasts, from entrepreneurs to venture capitalists to educators to football players, leaving behind a legacy of growing companies, successful people, respect, friendship, and love after his death in 2016.
Leaders at Google for over a decade, Eric Schmidt, Jonathan Rosenberg, and Alan Eagle experienced firsthand how the man fondly known as Coach Bill built trusting relationships, fostered personal growth - even in those at the pinnacle of their careers - inspired courage, and identified and resolved simmering tensions that inevitably arise in fast-moving environments. To honor their mentor and inspire and teach future generations, they have codified his wisdom in this essential guide.
Based on interviews with over eighty people who knew and loved Bill Campbell, Trillion Dollar Coach explains the Coach's principles and illustrates them with stories from the many great people and companies with which he worked. The result is a blueprint for forward-thinking business leaders and managers that will help them create higher performing and faster moving cultures, teams, and companies.
'Whenever I have a tough decision to make, I think about Bill Campbell. What would Bill do? I owe him so much. He had a gift for helping people to realize their full potential and getting organizations to work well together. Trillion Dollar Coach does a great job of capturing what made Bill special to me and many others.'
-SUSAN WOJCICKI, CEO, YouTube
'Whenever I saw Bill, he gave me great perspective about what really matters. At the end of the day, it's the people in your life. Bill had such strong principles around community and how to bring people together. We used those principles - detailed in Trillion Dollar Coach - to form the foundation of Google's leadership training, so all of our leaders can continue to learn from Bill.'
-SUNDAR PICHAI, CEO, Google
- Print length240 pages
- LanguageEnglish
- PublisherJohn Murray
- Publication date16 April 2019
- Dimensions16 x 2.5 x 23.4 cm
- ISBN-101473675960
- ISBN-13978-1473675964
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Book Description
About the Author
ERIC E. SCHMIDT served as Google CEO and Chairman from 2001 until 2011, Google Executive Chairman from 2011 to 2015, and Alphabet Executive Chairman from 2015 to 2018.
JONATHAN ROSENBERG was a senior Vice President at Google and is an advisor to the Alphabet management team. He ran the Google product team from 2002 to 2011.
ALAN EAGLE has been a Director at Google since 2007. Formerly Eric and Jonathan's speechwriter, he currently runs a set of Google's sales programmes.
Together, they are the authors of the bestselling How Google Works.
Product details
- Publisher : John Murray
- Publication date : 16 April 2019
- Language : English
- Print length : 240 pages
- ISBN-10 : 1473675960
- ISBN-13 : 978-1473675964
- Item weight : 434 g
- Dimensions : 16 x 2.5 x 23.4 cm
- Best Sellers Rank: 363,570 in Books (See Top 100 in Books)
- 113 in Venture Capital
- 995 in Starting a Business
- 1,580 in E-Commerce & E-Business
- Customer reviews:
About the authors

Eric Schmidt is an accomplished technologist, entrepreneur and philanthropist, known for his pivotal role in the growth of Google as CEO and Chairman from 2001 to 2011, overseeing its transformation from a small startup to a global tech giant. Working alongside Sergey Brin and Larry Page, Google dramatically scaled its infrastructure and diversified its products, while maintaining a strong culture of innovation.
Eric currently serves as Chair of the Board of Trustees for The Broad Institute and as a board member for the Mayo Clinic and the Advisory Board at UC Berkeley, among others. His philanthropic efforts through The Schmidt Family Foundation and the Schmidt Ocean Institute with his wife Wendy, focus on climate change, including the support of ocean and marine life studies at sea, as well as education and cutting-edge research and technology in natural sciences and engineering. Notably, in 2024 Eric was awarded an honorary Knight of the Most Excellent Order of the British Empire by His Majesty King Charles III for services to Philanthropy.
Additionally, he co-founded Schmidt Futures with his wife Wendy, which supports projects at the intersection of talent and technology, centered on specific, finite challenges that are connected to other efforts in the Schmidt philanthropic network. Most recently, the couple co-founded Schmidt Sciences, a nonprofit organization working to advance science and technology that deepens human understanding of the natural world and develops solutions to global issues.
In 2021, he founded the Special Competitive Studies Project, a non-profit initiative focused on strengthening America’s long-term AI and technological competitiveness in national security, the economy, and society. Eric is also a commissioner on the National Security Commission on Emerging Biotechnology (NSCEB).
An accomplished author, Eric has co-authored three New York Times bestsellers, The New Digital Age, How Google Works, and Trillion Dollar Coach. In 2021, Eric co-authored the WSJ bestselling book The Age of AI: And Our Human Future with Dr. Henry Kissinger and Professor Daniel Huttenlocher. His most recent book, Genesis: Artificial Intelligence, Hope, and the Human Spirit (2024), was co-written with the late Dr. Henry Kissinger, and Craig Mundie, offering a guide to how AI will shape the modern era.

Alan Eagle is an author and executive communications consultant, helping leaders and companies shape their stories and communicate with clarity. He spent 16 years at Google, partnering with executives to communicate the company’s story to clients, partners, employees, and the public. He holds a bachelor’s degree in Computer Science from Dartmouth College and an MBA from The Wharton School.
Alan is the co-author of the books How Google Works, Trillion Dollar Coach, and Learned Excellence, and the author, all by himself, of seven letters-to-the-editor published in Sports Illustrated. He has never won the New Yorker Caption Contest.
A Northern California native, Alan lives in the San Francisco Bay Area with his wife and golden retriever. Their four twentysomething children come by from time to time.

Discover more of the author’s books, see similar authors, read book recommendations and more.
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Customers find the book insightful, with one noting it's a perfect resource for leaders. The book is easy to read, with one customer mentioning it's easy to dip in and out of.
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Customers find the book's lessons very insightful, with one customer describing it as a perfect resource for leaders.
"Brilliant, insightful read" Read more
"The book offered a real insight into a top class coach and his practices. Whilst some of the ideas were not original they were a great reminder...." Read more
"Very insightful lessons from Bill Campbell's coaching techniques, but the struture and text did not do them justice...." Read more
"...It is a perfect resource for any leader and potential leaders." Read more
Customers find the book easy to read, with one mentioning it's straightforward and another noting it's convenient to dip in and out of.
"It is easy reading book without too much depth. I would not consider as a typical business book that you can implement ideas and tools...." Read more
"...Most of BC's homespun wisdom is actually quite straightforward and mere mortals (ie: folks who aren't MIT / Stanford educated quants ) would..." Read more
"...Written in an engaging style and easy to dip in to and out of." Read more
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Incredibly inspiring
Top reviews from United Kingdom
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- Reviewed in the United Kingdom on 11 November 2019The book offered a real insight into a top class coach and his practices. Whilst some of the ideas were not original they were a great reminder. I really enjoyed the style of writing and took many notes that I will refer to on a regular basis.
- Reviewed in the United Kingdom on 20 April 2019Format: HardcoverVerified PurchaseGiven the number of references to Bill Campbell by Eric Schmidt, Lazlo Bock and other luminaries - this book is long overdue. But even though we're warned that BC was originally a football coach and transferred many of those skills over to the business world - the number of sporting references which the book is larded with gets very tiresome.
Honestly, we're not kids, we don't need all this cheerleading. Most of BC's homespun wisdom is actually quite straightforward and mere mortals (ie: folks who aren't MIT / Stanford educated quants ) would probably figure these things for themselves in real life. Maybe it's just the geeks who need reminding about stuff like primacy of the team and so forth. Worth a read though
- Reviewed in the United Kingdom on 25 April 2024Very good item to use
- Reviewed in the United Kingdom on 30 June 2019Format: HardcoverVerified PurchaseHow I wish I have read this material few years before now. It is a perfect resource for any leader and potential leaders.
- Reviewed in the United Kingdom on 13 July 2019Format: HardcoverVerified PurchaseWorth every penny!!
It makes you want to be a better manager and a better person.
- Reviewed in the United Kingdom on 26 July 2019Format: HardcoverVerified PurchaseIt is easy reading book without too much depth. I would not consider as a typical business book that you can implement ideas and tools. There are couple of touch base points from Silicon Valley.
- Reviewed in the United Kingdom on 15 June 2019Format: HardcoverVerified PurchaseThis is a really useful book for those running a business and how to create effective and engaged teams.
Written in an engaging style and easy to dip in to and out of.
- Reviewed in the United Kingdom on 2 September 2019Format: HardcoverVerified PurchaseBrilliant, insightful read
Top reviews from other countries
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Internacional millsReviewed in Spain on 8 September 20235.0 out of 5 stars Una buena guía de cosas que no se deben olvidar
Es un libro muy práctico y de simple lectura.
Campbell GibsonReviewed in Australia on 12 February 20205.0 out of 5 stars Easy to read.
What makes this book so good is that it is so easy to read, a must for anybody that is a manager, coach or leader.
Marcio Sa Leitao dos SantosReviewed in Brazil on 28 April 20255.0 out of 5 stars Reflexive with amazing lessons to learn!
Amazing book and core-stone to build leadership skills! I will bring this book forever with me to support my reflections.
MarkReviewed in Canada on 4 April 20205.0 out of 5 stars A great book on the life of a business coach.
This is a book written after Bill Campbell passed away by the one time CEO of Google along with two current senior executives of the supersize company that is used by everyone everyday. Bill Campbell was a football coach in a small time college program, then at age 36 he resigned and moved into the business world. He was not that successful in coaching because by his own admission, he had too much compassion and played everyone, not only the best players. Bringing compassion to the team worked much better in the business world that on the football field. He started in the business world in an ad agency, then worked at Kodak in marketing. In 1983, five years after leaving football, he was asked by John Sculley to move from Ohio to Silicon Valley and work at Apple. Within the first year he was promoted to VP of sales and given the task of overseeing the launch of the Macintosh computer. He later was the CEO of Intuit and then when he turned 60 he was hired by a venture capital firm to coach entrepreneurs.
Campbell ended up coaching executives of Google, Facebook, eBay, Amazon, Apple, and many other Silicon Valley startups. The book is named trillion dollar coach because the value of the companies he coached is well over a trillion dollars. He worked side by side Steve Jobs to build apple from near bankruptcy to the largest company in the world. He helped Google go from a startup to one of the largest tech firms. The leaders of these companies say that it would have never happened without the coaching.
Campbell helped to develop a supportive community at work, he strengthened teams by making the leaders recognize the value of teams and the need to grow the members on the team. He sought to empower people at all levels of the company, and he made sure the leaders were doing this. He also helped the CEOs realize that they managed the board and the board meetings, not the other way around. He implored his students to gain the trust of both employees and board members. Work hard at establishing trust. Be honest, be coach able, humble and hungry. He also showed Silicon Valley that love was important. You break down the walls between the professional and the human by embracing the whole person with love. Compassion isn’t just good, Campbell showed that it is good for business.
GayitriReviewed in India on 29 July 20245.0 out of 5 stars Best book I have ever read
Best book I have ever read





