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Trillion Dollar Coach: The Leadership Handbook of Silicon Valley’s Bill Campbell Hardcover – 16 April 2019

4.5 out of 5 stars 3,279 ratings

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The Sunday Times business bestseller

'Bill's passion for innovation and teamwork was a gift to Apple and the world. Trillion Dollar Coach has captured his tireless spirit so future generations can learn from one of our industry's greatest leaders'
-TIM COOK, CEO, Apple

'Bill shared his wisdom generously, expecting nothing back but the joy he got from teaching others. I was privileged to have him as my coach for several years. Many times since then, when asked for advice by others, I think of Bill and try to live up to the example he set.'
-SHERYL SANDBERG, COO, Facebook


Bill Campbell played an instrumental role in the growth of several prominent companies, such as Google, Apple, and Intuit, fostering deep relationships with Silicon Valley visionaries, including Steve Jobs, Larry Page, and Eric Schmidt. In addition, this business genius mentored dozens of other important leaders on both coasts, from entrepreneurs to venture capitalists to educators to football players, leaving behind a legacy of growing companies, successful people, respect, friendship, and love after his death in 2016.

Leaders at Google for over a decade, Eric Schmidt, Jonathan Rosenberg, and Alan Eagle experienced firsthand how the man fondly known as Coach Bill built trusting relationships, fostered personal growth - even in those at the pinnacle of their careers - inspired courage, and identified and resolved simmering tensions that inevitably arise in fast-moving environments. To honor their mentor and inspire and teach future generations, they have codified his wisdom in this essential guide.

Based on interviews with over eighty people who knew and loved Bill Campbell, Trillion Dollar Coach explains the Coach's principles and illustrates them with stories from the many great people and companies with which he worked. The result is a blueprint for forward-thinking business leaders and managers that will help them create higher performing and faster moving cultures, teams, and companies.

'Whenever I have a tough decision to make, I think about Bill Campbell. What would Bill do? I owe him so much. He had a gift for helping people to realize their full potential and getting organizations to work well together. Trillion Dollar Coach does a great job of capturing what made Bill special to me and many others.'
-SUSAN WOJCICKI, CEO, YouTube

'Whenever I saw Bill, he gave me great perspective about what really matters. At the end of the day, it's the people in your life. Bill had such strong principles around community and how to bring people together. We used those principles - detailed in Trillion Dollar Coach - to form the foundation of Google's leadership training, so all of our leaders can continue to learn from Bill.'
-SUNDAR PICHAI, CEO, Google


From the Publisher

Product description

Review

Schmidt, Rosenberg and Eagle have written both an ode to this self-effacing man who preferred to stay in the shadows, and a guide to the way Campbell brought people on ... The book explains Campbell's various approaches to getting the best out of people (Financial Times)

Book Description

The team behind How Google Works returns with management lessons from legendary coach and business executive, Bill Campbell, whose mentoring of some of our most successful modern entrepreneurs has helped create well over a trillion dollars in market value.

Product details

  • Publisher ‏ : ‎ John Murray
  • Publication date ‏ : ‎ 16 April 2019
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 240 pages
  • ISBN-10 ‏ : ‎ 1473675960
  • ISBN-13 ‏ : ‎ 978-1473675964
  • Item weight ‏ : ‎ 434 g
  • Dimensions ‏ : ‎ 16 x 2.5 x 23.4 cm
  • Best Sellers Rank: 363,570 in Books (See Top 100 in Books)
  • Customer reviews:
    4.5 out of 5 stars 3,279 ratings

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Customer reviews

4.5 out of 5 stars
3,279 global ratings

Customers say

Customers find the book insightful, with one noting it's a perfect resource for leaders. The book is easy to read, with one customer mentioning it's easy to dip in and out of.

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4 customers mention ‘Insight’4 positive0 negative

Customers find the book's lessons very insightful, with one customer describing it as a perfect resource for leaders.

"Brilliant, insightful read" Read more

"The book offered a real insight into a top class coach and his practices. Whilst some of the ideas were not original they were a great reminder...." Read more

"Very insightful lessons from Bill Campbell's coaching techniques, but the struture and text did not do them justice...." Read more

"...It is a perfect resource for any leader and potential leaders." Read more

3 customers mention ‘Ease of reading’3 positive0 negative

Customers find the book easy to read, with one mentioning it's straightforward and another noting it's convenient to dip in and out of.

"It is easy reading book without too much depth. I would not consider as a typical business book that you can implement ideas and tools...." Read more

"...Most of BC's homespun wisdom is actually quite straightforward and mere mortals (ie: folks who aren't MIT / Stanford educated quants ) would..." Read more

"...Written in an engaging style and easy to dip in to and out of." Read more

Incredibly inspiring
5 out of 5 stars
Incredibly inspiring
Written as a testament to the remarkable impact Bill Campbell made on Silicon Valley and so many executives throughout his lifetime - Bill wasn't just any coach, he was someone that helped his coachees generate over a trillion dollars worth of business. An easy and pleasurable read describing how Bill influenced so many people and the impact it made on them, their families, their business and their teams... ..."He did it through operational excellence, putting people first, being decisive, communicating well, knowing how to get the most out of even the most challenging people, focusing on product excellence, and treating people well when they are let go." "The purpose of a company is to bring a product vision to life. All the other components are in service to product." "Today the concept of 'servant leadership' is in vogue and has been directly linked to stronger company performance. Bill believed and practised it well before it became popular." "Bill would never tell me what to do. Instead he'd ask more and more questions, to get to what the real issue was." "When faced with a problem or opportunity, the first step is to ensure the right team is in place and working on it." The principles outlined in this book may not feel natural, but they can be learned. The key is pushing yourself to do it.
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Top reviews from United Kingdom

  • Reviewed in the United Kingdom on 11 November 2019
    The book offered a real insight into a top class coach and his practices. Whilst some of the ideas were not original they were a great reminder. I really enjoyed the style of writing and took many notes that I will refer to on a regular basis.
  • Reviewed in the United Kingdom on 20 April 2019
    Format: HardcoverVerified Purchase
    Given the number of references to Bill Campbell by Eric Schmidt, Lazlo Bock and other luminaries - this book is long overdue. But even though we're warned that BC was originally a football coach and transferred many of those skills over to the business world - the number of sporting references which the book is larded with gets very tiresome.
    Honestly, we're not kids, we don't need all this cheerleading. Most of BC's homespun wisdom is actually quite straightforward and mere mortals (ie: folks who aren't MIT / Stanford educated quants ) would probably figure these things for themselves in real life. Maybe it's just the geeks who need reminding about stuff like primacy of the team and so forth. Worth a read though
    12 people found this helpful
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  • Reviewed in the United Kingdom on 25 April 2024
    Very good item to use
  • Reviewed in the United Kingdom on 30 June 2019
    Format: HardcoverVerified Purchase
    How I wish I have read this material few years before now. It is a perfect resource for any leader and potential leaders.
    2 people found this helpful
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  • Reviewed in the United Kingdom on 13 July 2019
    Format: HardcoverVerified Purchase
    Worth every penny!!
    It makes you want to be a better manager and a better person.
    One person found this helpful
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  • Reviewed in the United Kingdom on 26 July 2019
    Format: HardcoverVerified Purchase
    It is easy reading book without too much depth. I would not consider as a typical business book that you can implement ideas and tools. There are couple of touch base points from Silicon Valley.
    One person found this helpful
    Report
  • Reviewed in the United Kingdom on 15 June 2019
    Format: HardcoverVerified Purchase
    This is a really useful book for those running a business and how to create effective and engaged teams.

    Written in an engaging style and easy to dip in to and out of.
    One person found this helpful
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  • Reviewed in the United Kingdom on 2 September 2019
    Format: HardcoverVerified Purchase
    Brilliant, insightful read
    One person found this helpful
    Report

Top reviews from other countries

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  • Internacional mills
    5.0 out of 5 stars Una buena guía de cosas que no se deben olvidar
    Reviewed in Spain on 8 September 2023
    Es un libro muy práctico y de simple lectura.
    Report
  • Campbell Gibson
    5.0 out of 5 stars Easy to read.
    Reviewed in Australia on 12 February 2020
    What makes this book so good is that it is so easy to read, a must for anybody that is a manager, coach or leader.
  • Marcio Sa Leitao dos Santos
    5.0 out of 5 stars Reflexive with amazing lessons to learn!
    Reviewed in Brazil on 28 April 2025
    Amazing book and core-stone to build leadership skills! I will bring this book forever with me to support my reflections.
  • Mark
    5.0 out of 5 stars A great book on the life of a business coach.
    Reviewed in Canada on 4 April 2020
    This is a book written after Bill Campbell passed away by the one time CEO of Google along with two current senior executives of the supersize company that is used by everyone everyday. Bill Campbell was a football coach in a small time college program, then at age 36 he resigned and moved into the business world. He was not that successful in coaching because by his own admission, he had too much compassion and played everyone, not only the best players. Bringing compassion to the team worked much better in the business world that on the football field. He started in the business world in an ad agency, then worked at Kodak in marketing. In 1983, five years after leaving football, he was asked by John Sculley to move from Ohio to Silicon Valley and work at Apple. Within the first year he was promoted to VP of sales and given the task of overseeing the launch of the Macintosh computer. He later was the CEO of Intuit and then when he turned 60 he was hired by a venture capital firm to coach entrepreneurs.
    Campbell ended up coaching executives of Google, Facebook, eBay, Amazon, Apple, and many other Silicon Valley startups. The book is named trillion dollar coach because the value of the companies he coached is well over a trillion dollars. He worked side by side Steve Jobs to build apple from near bankruptcy to the largest company in the world. He helped Google go from a startup to one of the largest tech firms. The leaders of these companies say that it would have never happened without the coaching.
    Campbell helped to develop a supportive community at work, he strengthened teams by making the leaders recognize the value of teams and the need to grow the members on the team. He sought to empower people at all levels of the company, and he made sure the leaders were doing this. He also helped the CEOs realize that they managed the board and the board meetings, not the other way around. He implored his students to gain the trust of both employees and board members. Work hard at establishing trust. Be honest, be coach able, humble and hungry. He also showed Silicon Valley that love was important. You break down the walls between the professional and the human by embracing the whole person with love. Compassion isn’t just good, Campbell showed that it is good for business.
  • Gayitri
    5.0 out of 5 stars Best book I have ever read
    Reviewed in India on 29 July 2024
    Best book I have ever read