Tribes: We need you to lead us Paperback – 6 Nov 2008
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Godin's simple manifesto for success and happiness is inspiring. (FINANCIAL TIMES)
The bestselling business guru who brought us Purple Cow and The Dip offers his first (and totally unique) book about leadership.See all Product description
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I know I have and this book will show you that the world needs people like you and me to do just that. The world needs people with well meaning passion to bring like-minded people together to find new ways of being, new ways of living, new ways of making the most out of this beautiful world we can call our own.
Have you ever heard the one about 'no man is an island' and how much more we can achieve if we do things together, if we join forces to collaborate to achieve things we know are right and we want for ourselves and our communities. This book will encourage you to step off your island and gather your people to you. How to reach out to people who are hungry to make connections and change things for the better.
Do you ever feel you are sleep-walking through life and it's passing you by far too quickly. That one day you'll look up and it will be too late to do anything meaningful that you can look back on and treasure. This book will show you how you can't afford to keep on complying and accepting the status quo, making do and putting up with things that get you down and make your life a misery.
If you have a passion for what you want to do and the drive to make it happen, there is a tribe of fellow employees, or customers, or investors, or readers, just waiting for you to connect them with each other and lead them where they want to go.
Go build your tribe and make something truly remarkable happen!
My focus isessentially on book writing, reviewing, publishing and marketing, so initially I found Tribes less helpful than I’d expected.
In historical and anthropological terms, a tribe is "a social division in a traditional society consisting of families or communities linked by social, economic, religious or blood ties, with a common culture and dialect, typically having a recognised leader". (Google defn.)
A traditional tribal group generally has no written language, only the spoken word. and not unusually, there are different recognised roles for men and women (and children) in traditional societies.
But I also understand the general direction in which Godin’s 'Tribes’ is heading, and with a different definition: "A tribe is a group of people connected to one another, connected to a leader, and connected to an idea". Godin's understanding of present-day tribes in advanced societies focuses on members who are in possession of sophisticated hardware and software to create on-line (rather than face to face) communities. These are Godin's ‘Tribes’ who might never meet face-to-face, and are vastly different to older, anthropological communities where the lives of tribal members are constantly at risk and total commitment to a tribe is vital.
For one thing, in the new world of Godin's ‘Tribes’, we can simultaneously belong to any number of different tribes if we so choose. We can drop in and out as each one chooses. The commitment level feels very different, as the modern ‘Tribes’ are much more communities of mutual interest than communities of kinship. With so much done for free and given freely, creating a new Tribe becomes, in Godin's words 'an act of generosity'.
What struck me most is the role of leadership in the Tribes that Godin refers to.
Here, leadership is not traditional command and control, etc, but someone (or someones) who has the vision, pursues it, and draws together a community of mutual interest for the journey. It takes a great deal of leadership vision and commitment to start a new Tribe, which presumably is what every present-day author now needs to do; and the new tools are, in essence, the shifting landscape of social media platforms.
So the encouragement and vision that Godin gives is worth the 4 stars I’ve given 'Tribes'.
But, whether I am closer to my own goal to draw together and createa new ‘Tribe’ around a new theme that has multiple dimensions, is still far from clear! - Rob Mackintosh
1. Responding to new/changing environments is better than reacting, but even better is to initiate. Very true - whether over a business plan or change in plan initiating is the 21st century way to go.
2. It's never been so easy to lead (google, blogs etc) - and it's better for your tribe to find you (and to give them what they want) rather than trying to artificially create a tribe for your own purposes (Seth correct me if I've misunderstood).
As a Godin fan I'm happy to read his open style on almost any subject. Any longer and the book would be repeating itself - just the right length to read on a plane.