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On Trend: The Business of Forecasting the Future Paperback – Illustrated, 16 Oct. 2019

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Devon Powers (Author)
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Devon Powers (Author)
4.3 out of 5 stars 8 ratings
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Previous page
  1. Print length
    232 pages
  2. Language
    English
  3. Publisher
    University of Illinois Press
  4. Publication date
    16 Oct. 2019
  5. Dimensions
    15.24 x 1.78 x 22.86 cm
  6. ISBN-10
    0252084691
  7. ISBN-13
    978-0252084690
  8. See all details
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Product details

  • Publisher : University of Illinois Press; Illustrated edition (16 Oct. 2019)
  • Language : English
  • Paperback : 232 pages
  • ISBN-10 : 0252084691
  • ISBN-13 : 978-0252084690
  • Dimensions : 15.24 x 1.78 x 22.86 cm
  • Customer reviews:
    4.3 out of 5 stars 8 ratings

Product description

Review

"If you think hot trends just whirl up like dust storms, think again: This fascinating book pulls the curtain back on an entire industry devoted to shaping our perceptions of what matters--and with it, the future itself."--Fred Turner, author of The Democratic Surround: Multimedia and American Liberalism from World War II to the Psychedelic Sixties
"On Trend is wide-ranging, yet it holds together through a fusion of scholarly reconstruction and engaged critique. Such a combination is often intended but seldom so well executed." --Scott McLemee, Inside Higher Ed

About the Author

Devon Powers is an associate professor of advertising at Temple University. She is the author of Writing the Record: The Village Voice and the Birth of Rock Criticism and coeditor of Blowing Up the Brand: Critical Perspectives on Promotional Culture.

Customer reviews

4.3 out of 5 stars
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