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Traction: A Startup Guide to Getting Customers Hardcover

4.5 out of 5 stars 29 customer reviews
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Product details

  • Hardcover
  • Language: English
  • ISBN-10: 0976339609
  • ISBN-13: 978-0976339601
  • Product Dimensions: 23.1 x 15 x 2.3 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (29 customer reviews)
  • Amazon Bestsellers Rank: 1,562,239 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

5.0 out of 5 starsBest of it's genre, really worth the time take to read a couple of times over.
By Nick S on 22 Feb. 2016
Format: Paperback Verified Purchase
As a startup founder looking at various marketing options it's hard to find real world examples of what works. This book is simply the best, nothing like it available at the present time. The authors have been there, done it and got the t-shirt and the number of real world examples from well known startup founders that they have interviewed is really impressive. If you are starting or have started an internet business you can't fail reading this, it really is a great read.
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5.0 out of 5 starsFive Stars
By CUSTOMER on 12 May 2017
Format: Kindle Edition Verified Purchase
Excellent
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4.0 out of 5 starsGood practical read
By L. Johnson on 22 April 2017
Format: Kindle Edition Verified Purchase
This book contains practical advice that you can implement. The book is easy to read and has a very good central theme behind it.
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2.0 out of 5 starsShould have been a blog post
By Amazon Customer on 12 Jan. 2016
Format: Paperback Verified Purchase
I bought this book after a colleague strongly recommended it to me. The first five chapters are really good, and set out a fantastic framework called bullseye that can be used to identify marketing channels that you can test in pursuit of traction. However, the following 19 chapters are each dedicated to one of the marketing channels (SEO, sales, viral marketing), and serve more as an idiot's guide to understanding how that channel works. The entire book serves as a plug for the author's startup DuckDuckGo, and each channel-specific chapter contains anecdotes from other members of the startup community.

It turns out that my colleague hadn't reached the five chapter tipping point when he recommended it to me. I do think the framework is great, but feel slightly cheated that this was padded out into a full book with content that jumps down a level.
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4.0 out of 5 stars4 Stars
By Saheed Ahmed on 17 Feb. 2017
Format: Paperback
Insightful book on how to grow your startup.
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5.0 out of 5 starsInspirational and Demystifying, a must read for all Start-up Teams.
By Brian OC on 15 April 2015
Format: Kindle Edition
Inspirational Start-up Marketing Bible. Getting customers is equally as important as building a great product and this book gives a fantastic overview of all the options available. I though I had a good grasp of this before reading the book but as it turns out I had a lot to learn with minimal fuss or padding. The accompanying online blog explores and discusses the channel options in more detail. This is a must read for all Tech start-ups teams and will definitely demystify the subject and expand how you thought you were going to run marketing.
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5.0 out of 5 starsInspired to get creative about gaining traction for my next product
By Richard on 9 Sept. 2014
Format: Kindle Edition Verified Purchase
Traction categorises the different channels you can use to get traction for your product. It doesn’t give you step by step instructions on exactly what to do to get traction for your business, but instead urges you to be creative, to experiment and measure new ideas to find what works for you. I think they could go into a lot more detail and share more examples for each channel. But perhaps the book serves better as a starting point for your own creative process and going into too more detail isn’t necessary to spark your imagination and inquisitiveness.

The Bullseye Framework they describe is also a good way to take your traction ideas and prove them on the road towards sustainable customer growth. I’d also recommend reading Lean Analytics to get a grip on exactly what stats you should be interested in when measuring the effectiveness of your business and your traction experiments.

I feel truly inspired by this book. I’ve known that gaining traction was a problem. I’ve had marketing ideas, but my previous approach has been a bit slapdash. The structure provided in this book has given me a lot of clarity, as has the way they describe the relationship between product development and traction development. Finding traction methods that will work for your business is still a creative process. This book doesn’t give you all the answers, but it gives you a good grounding to go and find ideas for yourself. Each chapter describing a channel left me hungry for more examples and ideas, but also sparked my imagination and made me keen to get brainstorming traction ideas for my next product. I can see myself turning to this book again and again and also discussing ideas with people on their forum.
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5.0 out of 5 starsGreat marketing channels overview for newbies
By Amazon Customer on 30 Nov. 2015
Format: Kindle Edition Verified Purchase
I like that this book provides lots of practical advice and a broad overview of many marketing channels. A key insight is how these channels contribute to one another with one channel being the main one for your business
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