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Traction: How Any Startup Can Achieve Explosive Customer Growth Paperback – 29 Oct 2015

4.3 out of 5 stars 42 customer reviews

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Product details

  • Paperback: 240 pages
  • Publisher: Portfolio Penguin (29 Oct. 2015)
  • Language: English
  • ISBN-10: 0241242533
  • ISBN-13: 978-0241242537
  • Product Dimensions: 15.3 x 1.7 x 23.4 cm
  • Average Customer Review: 4.3 out of 5 stars 42 customer reviews
  • Amazon Bestsellers Rank: 32,705 in Books (See Top 100 in Books)
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Product description


Anyone-founders, managers, and executives-trying to break through to new customers can use this smart, ambitious book (Eric Ries, author of The Lean Startup)

The question every founder asks after shipping is always: how do I get traction? This book actually answers it (Alexis Ohanian, cofounder of reddit)

The entrepreneurs who walk out of our offices with term sheets walk into them with Traction. It's a pragmatic guide to solving the entrepreneur's number one challenge (Fred Wilson, partner at USV)

Traction is a critical guide for entrepreneurs looking to grow and scale their businesses (Patrick Vlaskovits, bestselling author of The Lean Entrepreneur)

This is a must-have, essential book if you want to be good at growth (Aaron Ginn, Growth at StumbleUpon)

Traction is an absolute must. The Bullseye Framework Gabe and Justin layout is probably the greatest tool in my catalog over the past year. Whether you are a seasoned entrepreneur or just getting started, Traction offers a framework that creates efficiency, clarity, and focus. Traction is equal to and should be read alongside The Lean Startup

(Adam Kearney, Founder & CEO, Saunter)

Traction belongs on every startup founder's bookshelf. I'm buying copies for the CEOs of my current angel investments (Kevin Dewalt, Angel Investor)

A common question I get is: 'How do I know if my business is getting traction, or how do I get traction for my business, or how do I get users?' Traction answers all of these questions and more (James Altucher, author of Choose Yourself.)

About the Author

Gabriel Weinberg is the founder and CEO of the multi-billion dollar internet privacy company, DuckDuckGo. He contributes to a number of publications including Medium and is the co-author of Traction.

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