- Hardcover: 276 pages
- Publisher: AIAA; 2014 edition (4 Sept. 2014)
- Language: English
- ISBN-10: 1137368659
- ISBN-13: 978-1137368652
- Product Dimensions: 15.2 x 1.6 x 23.5 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 2,645,666 in Books (See Top 100 in Books)
- See Complete Table of Contents
Tourism Management, Marketing, and Development: Volume I: The Importance of Networks and ICTS: 1 Hardcover – 4 Sep 2014
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"The international tourism industry has been experiencing unprecedented challenges in recent years. These challenges require new business concepts and knowledge to manage and operate to meet the global and local needs. The timely introduction of the first volume of Tourism Management, Marketing, and Development benefits readers from better understanding the latest research efforts, which are conducted by some of the world's leading scholars in the field. I would highly recommend this book to practitioners, researchers, educators, and students who are interested in ICTs, networks, and tourism." - Rob Law, Professor, School of Hotel & Tourism Management, The Hong Kong Polytechnic University, China
"With global economic shocks and a rapidly changing external environment, tourism can no longer be left to the amateur. Successful tourism businesses and destinations must understand and utilise state-of the-art research and concepts in tourism management. This first volume of Tourism Management, Marketing, and Development draws together an international author team to provide an accessible and authoritative source book for these very approaches. It is therefore a must have volume for practitioners and academics alike." - Chris Cooper, Professor and Dean of the Faculty of Business, Oxford Brookes University, UK
"The book offers a compelling look into contemporary tourism management challenges that result from technological advances and a greater emphasis on networked approaches. Both conceptually stimulating and empirically rich, the chapters provide a unique perspective on issues and opportunities that emerge from the ever greater reliance on ICTs and increased recognition of the value of coopetition. A great collection of individual works that together illustrate the complexity of present-day tourism management." - Ulrike Gretzel, Professor, UQ Business School, University of Queensland, Australia
About the Author
Marcello M. Mariani is Professor and Director of the Master in Business Tourism and Destination Management and the Master in Digital Marketing for Tourism at the University of Bologna, Italy.
Rodolfo Baggio is Professor and Coordinator of the Information and Communication Technologies area of the Master in Economics and Tourism at Bocconi University, Italy.
Dimitrios Buhalis is Professor and Director of the eTourism Lab at the School of Tourism at Bournemouth University, UK.
Christian Longhi is Senior Researcher in the French National Centre for Scientific Research (GREDEG-CNRS) and the University of Nice Sophia Antipolis, France.