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Tourism Business Frontiers: Consumers, Products and Industry (Tourism Futures) Hardcover – 26 Aug 2005
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As the global tourism industry continues to expand and to become more complex, it is vital that those in the industry are equipped with a thorough knowledge of all topics involved. "New Tourism Consumers Products and Industry: Present and Future Issues" provides this comprehensive coverage and more. Written by a team of globally renowned thinkers and researchers, it not only provides a brief historical overview of tourism, but delves deeper, to discuss emerging trends, consumer types and looks at the way the industry itself is changing and developing. It provides the manager of tomorrow with the ability to look beyond normal planning horizons and identify potential opportunities from these changes. "New Tourism Consumers Products and Industry: Present and Future Issues" is part of a two part set with its companion text, "Tourism Dynamics, Challenges and Tools: Present and Future Issues" which takes the reader on a logical progression to look at issues relating to the external environment in which the tourism industry functions.Both texts thereby provide the reader with a complete set of tools and knowledge recognise the key areas of growth and change, and the ability to use the new tools and technologies available to develop them and maximise business potential. It explores vital issues and changes related to new consumers, new products and new industry. It provides the manager of tomorrow with the ability to look beyond normal planning horizons. It is written by an international team of contributors, drawing on a variety of exemplary cases.
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This books sets out to give an overview of trends in the tourism sector, however it also enables the reader to identify which areas of tourism they might specialise in. I think this book could be read by students, academia as well as practitioners as it is a very business orientated book.
A great number of examples are used and the chapters outline how the new realities in tourism are emergimg.
A must read for all tourism professionals and students that would like to prepare for a future career in the industry.
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